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Whether you’re a brand-new medical practice or you’ve been practicing medicine for years, you know that marketing is essential to attract new patients. Marketing for doctors doesn’t have to be difficult, however, with so many options, busy appointment books and limited time it can be hard to know where to start and more importantly, how to track your return on investment.
There are many great marketing strategies that doctors can use to reach new patients and grow their businesses. In this blog post, we’ll share eight of our proven medical marketing strategies that will help promote your medical clinic or medical practice and bring in more patients. Keep reading to learn more!
Developing targeted marketing campaigns and outlining your ideal new patient is the first step to promoting your medical practice. When we meet with new clients, we do an onboarding brief which covers the basics like what makes you unique? What types of patients do you typically see? Does your practice specialize in a certain medical condition or medical specialty?
As we think through some of the things that make your medical clinic or practice different from others, we will uncover how to highlight those differences to potential patients through effective marketing.
For example, if you’re a medical practice that specializes in primary medical care for adults over the age of 50, think about ways to promote yourself as an expert medical provider among other primary care providers for this demographic.
Once you have determined your target audience, the next step is developing high-quality marketing assets to deploy in your digital marketing campaigns on Google and social media platforms. This could include a new approach to how you write your content, updating your team’s photography or even producing a new video specifically focused on introducing yourself to new patients.
Hiring a professional agency to focus on the proper segmenting and audience buildout (age, gender, demographic area, interest, and more) will build a solid foundation to start with.
If you have an existing email list or customer database, we can develop what’s called a “look-a-like audience” to target similar demographics and interests of your current patients. A look-a-like audience is a great digital marketing tool for healthcare practices.
Updating your medical practice’s website is another crucial step in medical practice marketing. Not only should it act as an online extension of your medical office, but it should also be optimized for mobile devices so that potential patients can easily access important medical information about your services on the go.
When someone is looking for a new doctor, or they need to find a new medical clinic, what do they do? Most people turn to the internet for information. A well-designed website can be a great patient acquisition tool and is key in helping potential patients decide whether or not to choose your clinic or practice.
When it comes to website design, most people think about the layout and how the pages will look. However, there are other important factors to consider when creating a website, such as including video and images of staff and doctors. This can help create a more personal connection with visitors and make them feel like they are visiting a real clinic or office.
“An overwhelming majority of people (94%) report watching explainer videos to learn more about a product or service, with 84% saying that swayed them to make a purchase or decision.” HubSpot”.
In addition, well-designed websites should be easy to navigate, so that visitors can find the information they need quickly and easily. By keeping these things in mind, you can create a website that is not only visually appealing but also functionally efficient.
Local search is the most important tool available when it comes to being found by new patients. When medical practices claim and optimize their Google Business Profile (formerly known as Google My Business) they are more likely to appear on Google’s local search results and Google Maps.
If you have not claimed your medical clinic’s existing business profile, go to https://www.google.com/business/ where you can complete the medical practice information claim process.
Each doctor in your practice should also have his or her own Google Business Profile to increase your healthcare marketing efforts.
Keeping your Google Business Profile optimized requires an ongoing strategy of posting fresh images and content that your patients will find informative and helpful. Google rewards fresh content. If you don’t have the time or expertise to professionally manage your Google Business Profile, then talk to us about our Google Business Profile management packages. They are extremely affordable and keep your GBP page polished and professional.
In addition to updating medical practice information on medical practice listings, make sure that your medical office is listed on medical directories like WebMD, Health Grades, Yelp! and other online medical listings.
Search engine optimization (SEO) is the process of getting traffic to your website by ranking highly in search engines like Google, Bing, and Yahoo.
It can be difficult to attract new patients to your medical practice, but with the right SEO strategy, you can be at the top of search engine results pages (SERPs). Here are some tips to help you get started.
First, make sure your website is properly optimized for search engines. Use keywords and phrases in your titles, headings, and throughout your website content.
Make sure your SERP titles and descriptions are optimized using your keywords. 71% of marketers say using strategic keywords was their number one strategy for SEO.
Additionally, make sure your website is mobile-friendly; according to Google, 61% of mobile users are more likely to contact a business if the site is easy to use on their device.
You should also consider investing in paid advertising; Google AdWords can help you reach new patients who are searching for medical services in your area. With the right SEO strategy, you can increase your rankings over time and build a solid online presence.
At this point in the article, we realize this is a large amount of technical data and strategy. We find that it’s difficult for one person to manage all of this effectively. That’s where our agency comes in.
We have attractive monthly packages specifically designed for the unique nature of medical practice marketing. Reach out for your FREE marketing audit and let us show you areas of new opportunity. Now on to point number five!
Medical practices can also increase their online visibility by creating and distributing informative blog posts on medical topics.
This will not only strengthen your brand as an authority in the medical field but will also drive traffic back to the website, which helps improve search engine rankings because you are creating backlinks and providing new and relevant content for Google’s search engine. This is a key component in the SEO strategy discussed above. Make sure to include hashtags when you share these posts on social media so that they are more likely to be seen.
Develop a complete content strategy using your blogs to provide educational and informative content for your patients, then using snippets from the blogs on social media, Google Business profile posts, and LinkedIn to create a holistic approach to creating new content for search engines to crawl.
For a more aggressive and professional approach, consider launching your own podcast. Recording professional audio is easy and once you record the content, our team gets to work on the show notes, artwork, graphics and even publishing your podcast on Apple, Google and other popular networks. A great way to get your education into the hands of new patients and colleagues in an easy-to-digest format.
An important component of any medical website is the patient appointment booking form. This allows patients to schedule appointments with your office directly from your website.
Online booking and appointment systems are becoming increasingly popular among patients, as they offer a convenient way to book appointments without having to call the clinic or doctor’s office. If your clinic or doctor’s office does not yet offer this service, you may be missing out on potential patients who would prefer to book online.
We often see medical practices and clinics have a “make an appointment” button on their website that is actually a “contact us” form. This can be frustrating or confusing to the user, so make sure your website buttons are descriptive of the form they open.
Are you looking for a way to make your medical practice more engaging for your patients? If so, consider using videos to highlight what you do. Videos can help patients get a better understanding of your services, and they can be a great way to show off your practice, expertise, and staff. Plus, they can be a fun addition to your website or social media page because no other format makes a connection like video.
Videos can be a very useful tool to connect with prospective patients. Videos can help create a more personal connection with potential patients, and they can also be used to educate viewers about the services you offer. This helps you establish your brand as an authority in the medical field, which will draw people to your medical practice website who are searching for specific services that you provide.
By using videos, you can show potential patients what makes your medical practice unique and why they should choose you. If you’re looking to improve your online presence, be sure to include videos on your website.
As a business, you know the importance of online reviews. A recent study found that 88% of consumers trust online reviews as much as personal recommendations. What’s more, nearly half of those surveyed said they would not even consider using a business if it had no online reviews.
So, what can medical practices and clinics do to address this issue?
First, you’ll need to make sure you provide an excellent patient experience.
Second, you’ll need a review strategy that encourages and makes it easy for your patients to leave reviews.
Third, you’ll need a plan for responding to any online reviews your practice may receive following HIPPA guidelines.
This means either your staff members will have to proactively reach out to patients and ask them to leave a review, or you can hire a medical marketing agency like Hero Marketing Agency to automate the review process and monitor and respond to reviews.
Getting consistent reviews for your medical practice is an important marketing tool and ranking score for local search results. Whichever method you choose, develop a strategy and stick to it!
If you’re looking for help implementing some or all of these medical marketing strategies, don’t hesitate to reach out to a trusted medical marketing agency.
By partnering with an experienced team, you can focus on what you do best—providing quality healthcare services—while they take care of the marketing side and help bring in more patients.
Contact us now and tell us which strategy are you most excited to try first?
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.