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At Hero Marketing Agency, we understand that Pay-Per-Click (PPC) advertising can be the superhero your business needs for visibility and rapid growth. Our PPC management services are designed with precision to put your business in the spotlight, reach target customers effectively, and ensure every click counts towards growing your revenue.
At Hero Marketing Agency, we understand that every business is distinct, with its own set of goals and challenges. That’s why we take a client-centric approach, crafting precise solutions to meet your specific needs. Here’s what sets us apart:
We don't believe in one-size-fits-all solutions. Our team of seasoned marketing and growth consultants meticulously analyze your business to develop tailored PPC strategies that drive results.
Client Strategist Heather Short-Davis has been in the marketing workforce since 2001 with vast experience across multiple industries. She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
With a profound understanding of PPC marketing trends and technologies, we leverage innovative strategies to maximize your ROI and stay ahead of the competition.
Kurt Cannarella, our seasoned Director of Paid Media, has a wealth of experience from the bustling Advertising Agencies of NYC and Dallas. Kurt's expertise includes managing paid media for iconic brands like DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
Crafting meticulously tailored paid media strategies that seamlessly align with each business's unique goals and objectives is Kurts’s strength. His clients sing his praises for his personalized communication style, unwavering attention to detail, comprehensive understanding of integrated media platforms, and his knack for strategic thinking.
Excellence is not just a goal; it's our standard. We continuously monitor and optimize your PPC campaigns to ensure peak performance and sustainable success.
Our clients deserve to know exactly how their PPC campaigns are performing. That's why we provide regular, transparent reports that clearly showcase the impact of our efforts and the return on investment
We believe that collaboration is key to achieving success. Our team works closely with your business to understand your goals, challenges, and feedback in order to constantly improve and refine our PPC strategies.
Our team boasts a crew of certified PPC specialists with years of hands-on experience. We stay on top of the latest industry trends, so your campaigns always have a competitive edge.
Turn your attention back to running your business while we handle the complexities of PPC campaign management, from keyword research to ad placement and optimization.
We meticulously manage your PPC budget to maximize return on investment. By optimizing bids and targeting, we identify and eliminate waste in your current campaigns and focus on driving the most valuable traffic to your website.
Hero Marketing Agency invests in the latest tools and technologies in the market. This access enables us to design, test, and tweak campaigns for unparalleled performance.
Whether you’re looking to test the waters or make a huge splash, our services scale with your ambitions. We can manage a range of budgets and business sizes, adapting strategies accordingly.
Data is at the heart of every decision we make for your PPC campaigns. Our thorough analysis converts raw data into actionable insights—fueling campaigns that resonate with your audience.
PPC (Pay-Per-Click) management involves overseeing and optimizing paid advertising campaigns on platforms like Google Ads, YouTube, LinkedIn, or social media to maximize ROI.
PPC management services ensure your campaigns are strategically planned, efficiently executed, transparently reported, and continuously optimized to drive targeted traffic and conversions, saving you time and resources.
By leveraging expert knowledge and tools, PPC management services help increase visibility, improve ad performance, lower ad cost, and generate qualified leads, ultimately boosting your bottom line.
The process typically includes keyword research, ad creation, bid management, A/B testing, performance analysis, and ongoing refinement to optimize campaign performance and achieve your business objectives.
Yes, PPC management services can be tailored to fit various budgets. Skilled management ensures that your ad spend is allocated efficiently to maximize results within your financial constraints.
Success metrics for PPC campaigns include click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign ROI, which can be tracked and analyzed using analytics tools and reports provided by the PPC management service.
Our PPC management services are tailored for:
We help you achieve big dreams with budgets that match the size of your business. Gain exposure and drive sales without breaking the bank.
Our services empower you to compete with larger companies, ensuring your ads make an impact where it matters most.
With our strategic approach, we provide C-suite executives the peace of mind that their digital marketing strategy is in expert hands.
Our PPC management services for healthcare professionals include targeting specific demographics and locations, allowing you to reach potential patients in your area.
Whether you provide HVAC, plumbing, landscaping, or construction services, our PPC management can help you reach potential customers in your local area.
For golf courses, attracting members and players is essential. Our PPC management can help you reach potential customers in your local area and drive tee-time bookings.
Concert halls, theaters, and event spaces can benefit from our PPC services to promote upcoming shows and events. We target relevant audiences to drive ticket sales.
Transform your business’s online presence with Hero Marketing Agency’s PPC Management Services. Our expertise becomes your superpower, ensuring that every click advances your business goals. Contact us today to activate your campaign and watch your business soar.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.