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Unlock Success: Professional Website Design for Medical Marketing

Are you wondering whether or not to hire a professional website design company? This is how these services can improve your medical marketing. Contact us today!

The Benefits of Using Professional Website Design Services to Improve Your Medical Marketing

About 38% of website visitors will stop interacting with a poorly designed website. These visitors will even judge your medical practice based on a single glance at your website. Another 40% will stop interacting if your website is slow.

Professional website design services can help you engage and attract new patients to your practice. On the fence about hiring a professional website design company?

Read on to discover the top benefits of requesting professional website design services today!

Access Experience and Expertise

If you’ve never designed a website before, the task can feel daunting. You could waste valuable time trying to navigate a confusing website builder. Using a cookie-cutter builder won’t help your website stand out, though.

Instead of taking the DIY approach, rely on an experienced website design company this year. You can leverage their experience and expertise to make more informed design decisions.

They can even help you determine which design trends are relevant to the medical industry.

Leveraging their expertise can help you avoid making costly design mistakes. Otherwise, those mistakes might scare away visitors. People will start leaving your site without converting, impacting your ability to book more appointments.

Achieve Higher Standards

In some cases, finding your website is the first time prospective patients interact with your medical practice. It’s important to make a strong first impression from the start. If your website is unappealing, the patient won’t trust your brand.

Working with a professional website design company will ensure your site reaches the highest possible standards. You can stand out in the medical industry while making a strong first impression.

Otherwise, your site might leave a bad taste in the patient’s mouth. They might turn away and choose a competing practice instead.

Strengthen Marketing Strategies

Your website operates as the foundation for your entire digital marketing strategy, including your:

For example, Google will check your website to make sure it’s fast, secure, and mobile-friendly. If it’s not, your search engine rankings will drop. Low rankings can impact your ability to generate brand awareness and traffic.

With good website design, you can strengthen and unite your entire digital marketing strategy. A strong strategy can help you generate new leads while improving your ROI.

You can lower your cost-per-acquisition to save money while ensuring your company’s growth.

Appeal to Ideal Patients

A professional web design company will know how to customize a website to appeal to a distinct target audience. Learning how to appeal to your ideal patients can help you generate more leads.

You can use personalization across your website to connect with patients on an emotional level. Sympathizing with their problems can encourage them to trust you. They might feel more inclined to contact you or book an appointment.

Keep Your Doors Open

Good website design will help you market your practice around the clock; even when your doors are closed. Without an online presence, however, prospective patients might struggle to learn about your practice. If they can’t learn about your expertise, experience, or medical services, they might feel that they can’t trust you.

They might turn to another medical practice with good website design instead.

An eye-catching, informative website will allow you to market your business 24/7. Visitors can read about your credentials, services, procedures, and more. Providing this level of transparency could encourage patients to trust your medical expertise.

Your web design company can create multiple lead generation opportunities across your website, too. For example, they can add a lead magnet to encourage more email subscribers. Then, you can nurture the leads you generate through an email drip campaign.

You can use pop-ups to communicate with visitors before they leave your site as well.

Regardless, your website will function as a salesperson, even when your business is closed for the night. Marketing around the clock can help you generate more leads than ever before!

Gain Credibility and Authority

Design has a 75% influence on your website’s credibility. If your website is old and outdated, patients might think your practice is behind the times, too. They might turn to another medical professional instead.

If patients conclude you’re not a legitimate practice or physician, your brand’s credibility will decline. Without credibility, patients will struggle to trust you as a helpful resource in the medical industry.

If they can’t trust you, they won’t choose you as their doctor.

Successful website design can make your medical practice look professional, legitimate, and trustworthy.

For example, you can add your credentials to the “About Us” page. You can write blog posts that communicate your experience, expertise, and authority in the industry, too.

You can also display any awards or accolades you’ve won in the past.

Posting patient reviews on your website can boost your credibility as well. Reading reviews might make future patients more inclined to trust you.

Establishing your credibility in the industry will encourage brand trust to grow. Once patients feel like they can trust you, they might book more appointments. Brand loyalty can grow in time, allowing you to retain those patients for repeat appointments.

Booking repeat appointments with the same patients can improve your ROI, allowing your medical practice to grow.

If your website doesn’t communicate your professionalism or credibility, talk to a website design company this year.

Offer Better Customer Service

Working with a professional website design company can also help you provide better customer service through your website.

Many patients wait in line or on hold for hours, trying to schedule an appointment. With good website design, you can relieve your staff and patients of that burden. Instead, patients can schedule appointments online without stress or losing time.

You might decide you’re ready to start offering telemedicine appointments this year. Doctors can conduct appointments quickly and effectively, reducing long waiting room stays. Instead, your patients can receive the help they need in the comforts of their own homes.

Upgrading your website can help you automate the insurance process, too. Your billings and claims team will have an easier time doing their job, allowing them to focus on more complex tasks.

You can further improve the customer experience by offering mobile-friendly web apps. A well-designed mobile site or app will allow you to communicate with patients, even while they’re on the go. If your website isn’t mobile optimized, however, it could hurt the patient’s online experience.

UX Design

About 88% of people won’t return to a website after a bad user experience (UX). Over 50% of mobile site visitors leave a page that takes longer than three seconds to load. Bad mobile optimization also annoys 48% of users. Only 55% of companies bother to complete any form of user experience testing, though.

Neglecting the user experience on your site can impact your search engine optimization and pay-per-click advertising strategies. Visitors might leave your website without exploring other pages. Each time someone leaves too soon, your bounce rate will increase.

As your bounce rate increases, your search engine rankings might drop. Your digital advertising cost-per-click will increase, making your campaigns more expensive in the long run.

Improving the user experience can make it easier for visitors to find the information they need. They’ll explore your site, allowing dwell times to increase. Your search engine rankings might rise, enabling you to reach new patients who are searching for a medical professional.

Better UX design could increase your conversion rate by up to 400% as well. You can book more appointments, see more patients, and enable your company to grow.

If you’re not sure how to improve the UX across your website, talk to an experienced website design company. They can optimize your site with UX design trends and Google’s Core Web Vitals.

Gather Helpful Analytics

You can also use your website to gather informative analytics.

For example, you can determine what search terms visitors use to find your website on Google. Then, you can use this information to better inform your content and SEO marketing strategies. Creating content based on search behaviors can help you reach more patients online.

You can also use your analytics to determine where people are leaving on your website. Then, you can make adjustments to those pages to reduce your bounce rate.

Using analytics from your website will help you make more informed marketing decisions in the future.

Save Time and Money

Trying to build a successful website alone can take time and money. You might use trial and error to make the most informed design decisions, too. That’s time you could dedicate to your patients or growing your business.

Instead, hire an experienced website design company. They can design a website that aligns with your needs and goals.

With their help, you can save money, turn your website into a marketing machine, and grow your business.

Invest in Professional Website Design for Your Medical Marketing Today

Don’t miss the opportunity to set your medical marketing up for success in the upcoming year. Instead, hire a professional website design company. With professional website design services, you can impress visitors, generate more leads, and grow your practice.

Partner with professionals to discover your new website today.

Eager to get started? Let’s start something great.

Contact us to learn more.

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.