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A healthcare digital marketing agency understands that digital marketing plays a crucial role in today’s healthcare industry. With the ever-increasing reliance on technology and online platforms, healthcare providers cannot afford to overlook the significance of establishing a strong digital presence. As the world becomes more digitally connected, patients are increasingly turning to the internet to search for healthcare professionals, medical information, and services.
One of the key reasons why digital marketing is important for healthcare providers is the high volume of potential patients seeking healthcare information online. Studies show that a significant percentage of people, around three-quarters, search for healthcare professionals using online platforms. This means that if healthcare providers do not have a robust digital marketing strategy in place, they might be missing out on a considerable number of potential patients.
Moreover, digital marketing allows healthcare providers to showcase their expertise, services, and positive patient experiences. With a well-crafted online presence, including a professional website, engaging social media presence, and informative content, healthcare providers have the opportunity to effectively communicate their unique value proposition to potential patients. This not only helps in building trust and credibility but also enables providers to differentiate themselves from competitors in an increasingly crowded market.
Digital marketing helps healthcare providers strengthen their patient loyalty and increase their brand visibility. By leveraging various digital channels and strategies, providers can engage with current patients, keep them informed about new services or treatments, and provide exceptional patient experiences. This encourages patient loyalty, ultimately leading to increased word-of-mouth referrals and positive online reviews.
Notably, the importance of digital marketing for healthcare providers is even more evident among younger generations. Research suggests that almost 90% of healthcare clients under the age of 40 base their choice of medical professionals on the provider’s online presence and reputation. This highlights the significance of having a positive and robust digital healthcare marketing strategy in place, as it directly influences the decision-making process of younger patients who are more likely to rely on digital platforms for healthcare-related information.
In addition to attracting and retaining patients, digital marketing also offers healthcare providers the advantage of cost-effectiveness. Compared to traditional marketing methods, such as TV or print advertising, digital marketing allows providers to reach a larger audience at a fraction of the cost. This can be particularly beneficial for smaller healthcare practices or those with limited marketing budgets, as it provides an opportunity to compete with larger organizations on a more level playing field.
Our healthcare marketing agency provides a range of services to help healthcare businesses increase their online presence and attract more clients. Here is an overview of the services offered:
We specialize in developing a solid SEO strategy to ensure that healthcare businesses appear at the top of search engine results. By doing so, we help clients reach potential customers and patients before their competitors.
We offer PPC campaigns, particularly through Google ads, to give healthcare businesses an initial boost. Despite the long-term benefits of SEO, PPC advertising remains an important part of a digital marketing strategy. Hero Marketing Agency creates enticing online ads that drive traffic to the business website efficiently and cost-effectively.
Recognizing that a website serves as the storefront of a healthcare organization, we emphasize the importance of a clean and appealing website design. Our experts offer web development services to ensure that the website provides the best user experience possible. This may involve creating a new, customized website or refreshing an existing one to create a unique and exclusive patient experience.
Our agency recognizes the power of engaging content to attract and educate potential patients. Depending on the healthcare niche, we offer niche-specific services, blog posts, and videos. Through content marketing, clients can enhance their search engine rankings and improve SEO. Our agency’s experienced content marketers can create user-friendly content that establishes your healthcare business as an authority in your field.
We help healthcare businesses optimize their conversion rates to increase sales. By conducting tests and research, we ensure that existing resources are used efficiently in order to target potential customers and improve conversion rates. The CRO services provided include strategies to increase traffic, page views, and conversions on the business’s website.
Recognizing the vital role reputation plays in the success of healthcare businesses, our agency offers reputation management services. We help clients project a positive image to potential clients by obtaining client reviews, addressing negative feedback, and highlighting awards and testimonials. By monitoring and maintaining a positive online reputation, Hero Marketing Agency helps healthcare businesses build trust and credibility.
Digital marketing is vital for healthcare providers in today’s digitally driven world. It enables them to tap into the growing number of patients searching for healthcare professionals online, build patient loyalty through effective communication, differentiate themselves from competitors, and establish a strong brand presence. By embracing digital marketing strategies, healthcare providers can not only increase their patient roster and revenue but also provide better care and meet the evolving needs of their patients.
Contact Hero Marketing Agency today to see how we can help you take your digital marketing strategy to the next level. Our team of experts will work closely with you to understand your unique needs and goals and create a tailored digital marketing plan that delivers real results.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.