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Tips on Fixing Common Business Marketing Mistakes | Hero Marketing Agency

When it comes to business marketing, there are many ways things can go wrong. Follow our tips to avoid the most common mistakes.

8 Common Business Marketing Mistakes and Tips To Fix Them

The business landscape is always changing. One day you’re on top of the world, and the next day your business has been overtaken by something new. It’s hard to stay ahead of the game when there are so many ways business marketing can go wrong.

That’s why we’re going to explore 8 common mistakes business owners make in their business marketing and offer marketing tips to fix them!

Not starting with a clear goal or strategy.

When you don’t have a goal, it’s hard to know when you’ve achieved it. And without a strategy, you’ll be all over the place, frustrated you’re not making any progress as you constantly play catch-up!

Marketing Tip #1

Define a goal before you start any marketing program. Do you want the phone to ring or customers to go to a webpage? Do you want to grow a social media following or increase engagement with your brand? Once you know your goal, you can start to develop a strategy and baseline KPI (key performance indicators) to measure your success.

Are you targeting the right audience? Do you have a clear understanding of your audience?

If you’re not targeting the right people, your marketing dollars are wasted. And if you don’t understand your target audience, you’re not going to be able to create content or messaging that resonates with them.

Marketing Tip #2

Create buyer personas. A buyer persona is a fictional representation of your ideal customer. By understanding what this person looks like, what their needs and wants are, and how they behave when they’re shopping for a product or service like yours, you can create content and messaging that speaks directly to them.

Are you using data and analytics to measure success?

If you don’t know whether your digital marketing is working or not, how can you improve it? Tracking performance and those KPI’s you established will help you make quick pivots and adjust your marketing strategy accordingly.

Marketing Tip #3

Use analytics, pixels and google tracking codes to measure how your marketing is performing and where your audience is coming from. Which channels are driving the most traffic to your website? What’s the conversion rate for each of your marketing channels? How many leads are you generating from each channel? What is your cost per click? What is your cost per customer acquired?

By understanding which channels are working and which ones need improvement, you can focus your efforts on the channels that are delivering results.

Are you being consistent with your messaging and brand?

When you’re all over the place with your messaging, customers don’t know what to make of you. And when your branding is inconsistent, it’s hard for customers to remember who you are and what you stand for.

Marketing Tip #4

Be consistent with your branding and messaging. Having a style guide for your brand ensures all of your marketing collateral is on-brand. Be sure to use the same fonts, colors, and voice across all of your channels.

Does your team have the creativity and innovation required?

The business landscape is always changing and so you always need to be on the lookout for new ways to market your business. We see many businesses stuck doing things the way they always did them, and usually without a reason why.

If you’re not being creative, you’re going to get left behind. Small business marketing faces unique challenges in staffing and knowledge to carry out the needed marketing efforts with in-house staff. Consider hiring a skilled marketing consultant to assess your existing marketing strategy and offer tailored recommendations for enhancement.

Marketing Tip #5

Be creative and innovative in your marketing. Experiment with new channels, try out new tactics, and never stop learning. Stay ahead of the curve by constantly evolving your marketing strategy. Don’t be afraid to outsource.

Are you allocating enough time and budget to marketing?

You can’t expect to have a successful business without allocating time and money to marketing. Marketing is one of the most important investments you can make in your business. The old saying “it takes money to make money” is especially true in today’s competitive landscape.

Whether it’s email marketing, social media marketing, or digital marketing, know the market saturation numbers and budget accordingly.

Marketing Tip #6

Allocate enough time and budget to your marketing plan. Just doing the same old thing isn’t going to get you the results you want, and “dipping your toes in the water to see if it works” is a recipe for failure. Be willing to commit the resources and invest in the marketing tools required to truly test a marketing strategy.

The danger of producing low-quality content.

One of the biggest turnoffs for customers is low-quality content. If your website looks like it was designed in the 1990s, your blog posts are full of spelling mistakes, or your social media posts are just plain boring, you’re going to miss out on new customers.

Marketing Tip #7

Produce high-quality content. This means taking the time to write well-crafted blog posts, designing beautiful and user-friendly websites, and creating interesting and engaging social media posts.

Content marketing is one of the most important aspects of your marketing and you need to invest in quality content if you want to succeed.

Are you neglecting your website and SEO?

You can have the best content in the world, but if no one can find it, it’s useless. Investing in website design and SEO makes sure your website is search engine friendly, mobile search optimized, and easy to navigate. Your marketing efforts should always point strategically to landing pages. Make sure they represent your brand in content and quality.

Marketing Tip #8

Invest in website design and SEO. These are two important aspects of your marketing that you can’t afford to neglect. Make sure your website looks good and is easy to use and that you’re doing everything you can to optimize your site for search engines.

Next Steps

In business, many common marketing mistakes can be easily avoided with a little research. In this post, we’ve outlined some of the most common business marketing mistakes and how to fix them.

Whether you have an established business or you’re just starting out, these tips will help your business succeed in today’s competitive marketplace.

Want more information or need help?  Reach out to Hero Marketing Agency and we will provide valuable insights and guidance tailored to your specific business needs. Don’t be afraid to ask for help or seek professional advice – it could make all the difference in your marketing success.

Don’t forget to share this blog article on social media so other small business owners can benefit from our advice!

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.