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Social media is one of the most integral aspects of running a successful business in 2024.
Over 30 million American small businesses use social media to appeal to a larger audience and establish their brand. If you do it right, social media can become the bedrock for your overall success as a company.
It might sound easy to create social media accounts for your business and start generating content, but it’s a lot more complex than that. Most companies now employ a social media manager to keep tabs on these things.
In this post, we will look at some of the many benefits of hiring a social media manager. Controlling your narrative and interacting with the right people is something you have to value as a business.
Keep reading and you’ll learn why having someone on staff to manage your social media accounts is essential.
Most business owners are aware that they need social media to stay relevant in a competitive marketplace. However, if your social media presence is going to contribute to the ongoing success of your enterprise it needs constant attention.
It’s hard to give social media the attention it requires when you’re also running a business. Likewise, if you’re a business owner dedicating too much of your time to running your social media, you run the risk of falling behind in other important aspects of your business.
Having a social media manager around to unburden you from the task of social media is a huge time saver. You can focus on the big picture and let them take the reins on the day-to-day. This frees you up to run your business effectively while also having a strong social media presence.
Content creation is the heart and soul of social media marketing. You need to be able to post engaging and relevant content for your followers on a regular basis. It has to be consistent in order to establish and build your brand, but you also need to create content that lines up with your greater marketing goals.
When you have a good social media manager at the helm of your content creation strategy, you’re getting someone with a deep understanding of what works. They’ll work with you to come up with content ideas that make sense for your business and target audience.
Every business aims to put out great content. Without a social media manager, you’ll have the entire burden of content strategy on your shoulders. Creating great content requires undivided attention and an understanding of what works, which is why social media managers are so important.
Customer engagement is essential to relationship building. If your social media followers are going to become loyal customers, you need to show them that you care. You can’t just post something and wait for the comments and likes to roll in.
A social media manager will stay on top of customer interaction. When comments appear, they’ll respond to them. If a follower has a specific question, your social media manager will be there to answer it.
All of this works to turn your company into a trusted brand that followers can rely on. Brand awareness is one of the keys to ensuring you get ahead and stay ahead of your direct competitors.
When you have strong content and intelligent marketing strategies, you can build brand recognition. A lot of the time, brand recognition comes down to how your social media posts look. To really nail branding, however, you need to think about your company’s voice on social media also.
It can take years to develop a consistent look and voice on social media. If you don’t have a social media manager, it can feel basically impossible. What they bring to the table here is the ability to pinpoint what makes your business unique.
Once they’ve identified that, they can start helping you craft the perfect posts with the right captions. Having the same social media manager doing this long-term will ensure people always know what to expect from your social media accounts.
The end game is for your brand to reach beyond social media. If it’s done right with a good social media manager, your branding will become a real asset, which will have a major effect on your digital marketing efforts.
Social media plays a major role in customer service these days. People are going to communicate with your business on Facebook, Instagram, Twitter, and any other platform you use. You need to be able to respond to them in a timely manner so that they feel heard.
They may have specific questions about your products and service. They may want to give you constructive criticism. Whatever it is, you need to make sure that you’re responding to their comments and messages without delay.
Good customer service goes a long way in establishing a good reputation. A social media manager will oversee all inquiries and comments and ensure that each one is getting a unique response. Their professionalism and friendliness will ensure that your reputation is always a strength.
Growing social media numbers isn’t always as easy as it sounds. Yes, it comes from posting great content and putting it in front of the right people, but there are a variety of other tactics that can help your audience grow.
Learning about and executing these tactics isn’t easy when you’re also running a business. Your social media manager will understand how to implement social media advertisements to continually find more potential followers and customers.
You can also implement things like contests and hashtags so that more people find your content. Social media managers are well-versed in any and all tactics that can get you more quality followers.
As important as social media is, it’s just one facet in the grand scheme of digital marketing. Your social media manager will work with the rest of your marketing team, whether that’s just you or an entire department, and figure out how to integrate social media into the larger marketing plan.
To do this, they’ll first look at your overall marketing goals. With these in mind, they can create a strategy that complements other facets of marketing, like SEO, web design, and paid ads. When these things are firing on all cylinders, you’ll have an effective marketing strategy that truly helps your business.
Social media management doesn’t break the bank. When you consider the type of services they provide and how valuable they can be, outsourcing social media management is very affordable.
To get a sense of the real value here, you need to look at how social media marketing can affect your bottom line. It’s difficult to project how much a good social media strategy can boost profits, but it’s a lot.
With every new follower, you’re getting a potential lead and long-term customer. Social media management is a small price to pay to take your business to new heights.
Social media marketing tactics are always changing. It can be hard to keep up with the latest trends. If you’re running a business full-time, you can’t be expected to keep your ear to the ground on these matters.
A social media manager has the experience and expertise to ensure you’re up to date with social media marketing tactics. Their job is to pay attention to what’s happening online and utilize trends in your favor. If you’re worried about staying current, a social media manager is a must.
These are a few benefits of hiring a social media manager. Hire one, however, and you’ll see that there’s so much more that they bring to the table. With offices in San Antonio and Colorado Springs, we can help you with all of your social media needs.
At Hero Marketing Agency, we specialize in a variety of digital marketing areas, social media included. Our social media management service starts with a social media audit that tells us where we can help improve your efforts. From there, we craft the perfect strategy based on your goals and our expertise.
To book a consultation with our founder, Josh Cates, contact us today and take your business in a promising new direction.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.