Free Online Masterclass

Market Like a Hero in 2025: What Every HVAC Business Owner Must Do to Stay Ahead and Dominate Their Market

Thursday, November 7th, 2024

2:00 PM (CST)

Masterclass Overview:

As an HVAC business owner, you know how challenging it can be to stand out in a competitive market. Without a clear marketing strategy and transparent tracking, you could be wasting money and missing out on growth opportunities. Are you struggling to track ROI, communicate with your marketing agency, or feeling frustrated with poor service and high prices from big box agencies?

 

Join Josh Cates, Founder & CEO of Hero Home Service Marketing, and Casey Sprabary, Client & Growth Strategist for Hero Home Service Marketing, for a game-changing masterclass, Market Like a Hero in 2025: What Every HVAC Business Owner Must Do to Stay Ahead and Dominate Their Market. During this session, we’ll show you how to evaluate your current marketing, identify weaknesses, and implement strategies to maximize profits and grow your HVAC business. With over 25 years of experience, Josh and Casey will guide you through completing the HVAC Playbook they use with their clients to ensure your marketing efforts drive the results your HVAC business needs.

 

The competition is fierce, and to stay ahead in 2025, you need to understand the metrics that matter most. Learn how to evaluate your marketing efforts and transform your business with proven strategies designed to increase revenue and customer satisfaction.

 

Key Learning Outcomes:

  • Analyze Your Marketing: Learn how to assess your current efforts and evaluate personal goals, business health, and market positioning.
  • Identify Your Weaknesses: Uncover gaps in your marketing, including areas of improvement within your call center, target customer identification, geographic focus, and CRM setup.
  • Maximize KPIs: Focus on critical metrics like customer acquisition cost (CAC) and lifetime customer value (LCV) to track your marketing success.
  • Scale for Success: Get insights from Casey’s journey of scaling a successful HVAC business from $5M to $25M.
  • Avoid Common Marketing Mistakes: Identify mistakes holding back your growth and learn how to fix them for maximum profitability.

Casey Sprabary: Your Growth Champion in the HVAC Industry

Casey Sprabary is a Client Strategist at Hero Marketing, renowned for her expertise in the HVAC sector and her proven track record of driving remarkable business growth. A veteran of the U.S. Marine Corps, Casey transitioned into the private sector after earning a Bachelor of Arts in Psychology and a Master’s in Education, giving her a solid foundation in human behavior and organizational leadership.


In her previous role as a marketing and recruiting manager for a residential air conditioning, heating, and plumbing company, Casey was instrumental in elevating the business from $5 million to an impressive $25 million in less than four years. Her contributions included crafting and executing comprehensive marketing strategies, streamlining operations, and implementing automation to generate revenue and enhance brand loyalty.


With a deep understanding of data-driven decision-making and a commitment to developing strong, results-oriented teams, Casey is poised to be a valuable resource for clients, ensuring that marketing tactics yield measurable results and maximize ROI.


Outside of her professional achievements, Casey cherishes her time with her family, including her husband and three sons.

Joshua Cates: Transforming Home Services with Strategic Marketing

Joshua Cates is the Founder and CEO of Hero Marketing Agency, bringing over 25 years of experience as a multifaceted entrepreneur and senior marketing executive. Throughout his impressive career, Joshua has successfully started five companies, with three of them achieving acquisition, showcasing his expertise in business growth and development.

 

 

His extensive consulting experience spans over 70 industries, providing him with a unique, multidimensional perspective that informs his approach to marketing strategy. Under his leadership, Hero Marketing Agency has generated over $125 million in production for home service clients, emphasizing the importance of strong relationships and a commitment to transformational long-term success.

 

Joshua is deeply passionate about collaborating with organizations to deliver tangible marketing returns. His dedication to providing the best and most strategic services available makes him a key player in the success of his clients.