As an HVAC business owner, you know how challenging it can be to stand out in a competitive market. Without a clear marketing strategy and transparent tracking, you could be wasting money and missing out on growth opportunities. Are you struggling to track ROI, communicate with your marketing agency, or feeling frustrated with poor service and high prices from big box agencies?
Join Josh Cates, Founder & CEO of Hero Home Service Marketing, and Casey Sprabary, Client & Growth Strategist for Hero Home Service Marketing, for a game-changing masterclass, Market Like a Hero in 2025: What Every HVAC Business Owner Must Do to Stay Ahead and Dominate Their Market. During this session, we’ll show you how to evaluate your current marketing, identify weaknesses, and implement strategies to maximize profits and grow your HVAC business. With over 25 years of experience, Josh and Casey will guide you through completing the HVAC Playbook they use with their clients to ensure your marketing efforts drive the results your HVAC business needs.
The competition is fierce, and to stay ahead in 2025, you need to understand the metrics that matter most. Learn how to evaluate your marketing efforts and transform your business with proven strategies designed to increase revenue and customer satisfaction.
Casey Sprabary is a Client Strategist at Hero Marketing, renowned for her expertise in the HVAC sector and her proven track record of driving remarkable business growth. A veteran of the U.S. Marine Corps, Casey transitioned into the private sector after earning a Bachelor of Arts in Psychology and a Master’s in Education, giving her a solid foundation in human behavior and organizational leadership.
In her previous role as a marketing and recruiting manager for a residential air conditioning, heating, and plumbing company, Casey was instrumental in elevating the business from $5 million to an impressive $25 million in less than four years. Her contributions included crafting and executing comprehensive marketing strategies, streamlining operations, and implementing automation to generate revenue and enhance brand loyalty.
With a deep understanding of data-driven decision-making and a commitment to developing strong, results-oriented teams, Casey is poised to be a valuable resource for clients, ensuring that marketing tactics yield measurable results and maximize ROI.
Outside of her professional achievements, Casey cherishes her time with her family, including her husband and three sons.
Joshua Cates is the Founder and CEO of Hero Marketing Agency, bringing over 25 years of experience as a multifaceted entrepreneur and senior marketing executive. Throughout his impressive career, Joshua has successfully started five companies, with three of them achieving acquisition, showcasing his expertise in business growth and development.
His extensive consulting experience spans over 70 industries, providing him with a unique, multidimensional perspective that informs his approach to marketing strategy. Under his leadership, Hero Marketing Agency has generated over $125 million in production for home service clients, emphasizing the importance of strong relationships and a commitment to transformational long-term success.
Joshua is deeply passionate about collaborating with organizations to deliver tangible marketing returns. His dedication to providing the best and most strategic services available makes him a key player in the success of his clients.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.