Signs It Might Be Time for an SEO Audit

SEO website audit

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Search engine optimization (SEO) continues to sit atop the digital marketing hierarchy. Brands that win at SEO generate high-quality organic traffic and are less reliant on costly advertising efforts. And that means keeping your website in top shape is crucial for both short and long-term business success.

One way to ensure your site is performing at its best is to conduct an SEO audit. But if you’re not sure whether now is a good time for one, here are some signs that may point you in that direction:

 

Website Traffic Is Dropping

A decline in organic traffic can be a solid sign that your website isn’t ranking as well as it used to. SEO audits can pinpoint what’s wrong and help you get back on track. You can figure out when the drop started, which pages are being most heavily impacted, and the factors that may be driving people away.

 

Your Site Isn’t Ranking for Target Keywords

If your website isn’t showing up for the keywords that matter to your business, that’s a major red flag. An SEO audit can help you figure out why your site isn’t ranking and (most importantly) what you can do to boost traffic. You may discover that you should target long-tail keywords or that some of your content simply isn’t optimized as well as you thought it was.

 

Most Pages Load Slowly

It doesn’t matter what industry you operate in or who your customer base is composed of; the people who visit your site expect a smooth experience and fast load times. If your site is slow and clunky, you need to get to the bottom of the problem and fix it as soon as possible. A thorough SEO audit can identify what’s slowing you down and recommend fixes to get things back up to speed.

 

You Haven’t Updated Your Content in a While

If you don’t remember or suddenly realize it’s been way too long since the last time you refreshed your website or blog’s content, you definitely need to perform an SEO audit.

During the process, you’ll discover which areas will benefit most from an update. You can also take the time to brush up on the latest SEO trends and get a glimpse into what your competitors are doing to stand out. You don’t want to update your content without first fine-tuning your content marketing strategy.

 

You’re Planning for a Website Redesign

Similarly, an SEO audit before a redesign ensures that you move in a positive direction that aligns with the preferences of your target audience. Use what you learn to build on your current site’s strengths while also identifying and fixing any of its weaknesses. For example, an audit can reveal if you’ve got great content but a slow, clunky layout. You’ll want to keep what works and change (or remove) what doesn’t.

 

Let Our SEO Agency Handle Your Audit

Hero Marketing Agency can take the lead on your website audit and dig deep into how your brand stacks up against the competition. We also provide comprehensive search engine optimization services designed to get you noticed. Contact us today to schedule an SEO audit and learn how you can make your business stand out.

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