In 2023, home services ranked as Yelp’s most popular category of new business openings. The home services industry maintained a historic growth rate last year as well. Sounds like you have a whole lot more competition.
The good news is that you can still make your business stand out with the help of a home services marketing agency. However, it’s vital that you choose the right team for the job. With that in mind, here are some tips to help you connect with a top home services marketing agency.
Define Your Marketing Goals and Budget
Before you start searching for a marketing agency, it’s important to define your goals and set a budget. Some potential goals include the following:
- Increasing brand awareness
- Generating leads
- Improving customer retention
- Climbing the organic rankings
You can (and should) have more than one goal. However, you need to prioritize your aims and be realistic based on your budget.
If you are working with limited resources, it’s important to identify a few goals that are the most important to you. While you build momentum and earn additional customers, you can ask the home services marketing agency to scale up its support.
Evaluate Industry Experience
Digital marketing for home services is a niche field that requires a different approach than other types of businesses. You aren’t marketing a product; instead, you need to demonstrate how your company offers better services than your direct competitors.
Make sure that the home services marketing agency you’re considering has experience working with home services brands. An agency familiar with your industry will understand market dynamics and consumer behavior better than a product-centric marketing team.
Review What They Offer
A digital marketing agency that offers content creation, social media, and campaign management services can grow your business. On the other hand, a niche agency may be able to assist you in addressing your current growth challenges while lacking the in-house expertise necessary to scale with your brand.
You want an agency that has a wide range of services available. The more services it offers, the better equipped it is to help your company adapt to changing market conditions.
Talk About Home Services SEO
Search engine optimization is an essential component of long-term marketing success, especially for small-to-mid-sized home services brands. A rock-solid SEO strategy will help you win organic traffic and build a strong online presence on search engines like Google.
When consulting with a prospective partner, find out how the agency approaches home services SEO. Make it clear that you want organic visibility to be a major part of your marketing mix.
Check Out Case Studies and Past Work
Successful home services marketing agencies will be excited to share a portfolio of work or showcase victories via case studies. If a marketing agency doesn’t have its work or success stories posted on its website, that’s a major red flag.
After spending a few minutes skimming through a company’s past work, you should have a pretty good idea of whether they are a good fit for your company or not. If you like what you see, set up a consultation to learn more.
Book a Consultation with Hero Marketing Agency
Hero Marketing Agency knows how to get home services brands like yours noticed in the crowded online marketplace. Explore our digital marketing services or book a consultation with our team.