Search engine optimization (SEO) represents the foundation of digital marketing. SEO involves enhancing every aspect of your website and content to make your company easier to find on Google and other search engines.
If you’ve invested in SEO for your HVAC or plumbing company, you’re likely wondering when you’ll start seeing results. The truth is that SEO takes time to work.
You might not see the results you want for months. However, SEO represents the most important type of digital marketing for HVAC companies and plumbing businesses. Winning at SEO means achieving good visibility in your target market, which translates to a consistent stream of high-quality leads. Here’s a look at the factors influencing the length of your SEO journey and how you can accelerate the process.
Factors Impacting Your SEO Journey
The following factors will influence your search engine optimization experience and how long it takes to see results:
Website Quality
Search engines analyze overall website quality when ranking content. Slow, clunky sites will rank lower. Conversely, a well-designed, mobile-friendly website can help you rank higher.
Take a look at your current site. Consider hiring a digital marketing team to conduct a comprehensive site review. Overhaul any outdated or clunky pages so you can provide potential customers with a great browsing experience.
Your Current Online Reputation
The home services industry is one of the fastest-growing sectors in the United States. All of that competition can make it tough to get noticed or overtake established brands in search rankings.
If you already have a strong online reputation, climbing to page one of search engine results pages may not take that long. However, if you’ve got a brand-new website and brand, it could take months to reach your ranking goals.
Technical and On-Page SEO Optimization
On-page SEO refers to the content on your website and whether it is optimized for search or not. A good on-page SEO strategy involves choosing the right keywords, writing great content, and ensuring you’ve included all relevant metadata, such as alt image tags and meta descriptions.
Technical SEO focuses on behind-the-scenes elements, such as page responsiveness and mobile-friendliness. Not sure where your site stands in terms of technical SEO? Sounds like you need to book an audit.
During an audit, a digital marketing team will review your site’s on-page and technical elements to identify any shortcomings. They will make recommendations for improving your content and website, which will boost your online presence.
Consistent Content Marketing
Content is the foundation of any great SEO strategy. You need natural, informative content that strategically incorporates the right keywords. Your content also needs high-quality links and all of the metadata that Google expects to see when ranking pages.
Need Help With SEO? Book a Call with Hero Marketing Agency
Hero Marketing Agency provides digital marketing for plumbing companies and HVAC businesses. Our experts offer everything from SEO for home services to social media management. If you are ready to make your HVAC or plumbing business stand out, Hero Marketing Agency has got you covered.
Schedule your 20-minute discovery call.