Home services marketing is a competitive field. To stand out, you need to understand the obstacles that stand between you and high-quality leads. Once you know what you are up against, you can create effective strategies designed to get you noticed by the right audience at the ideal time in their decision-making process.
When engaging in home services marketing, be prepared for these barriers:
Gaining Traction with Local SEO
Home services marketing efforts face intense competition. To make matters worse, your market is limited to people who live in your service area. With that in mind, you need to win at local SEO.
To connect with local audiences, you need a complete Google Business Profile, content that uses relevant keywords, and consistency. Businesses that regularly post content and interact with followers are going to have an edge over sporadic posters.
Identify the markets you want to target and make a list of relevant local SEO phrases. Organically weave them into your existing content or create new marketing assets to target the areas that deliver the most value.
Creating an Effective PPC Advertising Strategy on a Budget
People see an average of 5,000 ads every day. As a small home services business, you can’t try to win out on volume alone. Instead, you’ll need to rely on precision so you can make the most of every marketing dollar and get noticed without breaking the bank.
One strategy involves targeting less expensive keywords. While less competitive phrases won’t generate as much traffic as quickly, they also won’t be so hard on your budget. Experiment with a few different types of paid ads and phrases until you find the right balance. Remember, paid ads are only one component of online marketing.
Differentiating Yourself with Online Marketing
The sheer volume of content that people see every day can make it tough to stand out. Should you get active on social media, post organic content, or lead with ads? The answer is, “Yes.” You’ll need to do all three to build a strong presence and maximize your visibility online.
A multifaceted approach helps you reach your audience where they are. Over time, you’ll identify certain channels and platforms that resonate with your audience. Lean into those and allocate fewer resources to less popular mediums.
Generating Leads in Your Market
Consistency is the key to generating more leads. However, as a home services business, you can’t just connect with anyone. You need to generate leads who live in your service area.
With that in mind, make sure to be precise when setting up paid ads and choosing keywords for organic SEO content. You can’t afford to waste time or money following up with dozens of people who are out of your market.
Win at Home Services Marketing with Hero Marketing Agency
Hero Marketing Agency can help you overcome these obstacles and win at home services marketing. Our digital marketing company can create a bespoke strategy that encompasses SEO, social media, paid ads, and website optimization.
Schedule your 20-minute discovery call!