Tips and Tricks to Make Your Home Services Website Pop

Design and Marketing Tips for Home Services Website

Table of Contents

Winning at home services marketing means overcoming all sorts of challenges, but before you set your sights on resolving those hurdles, you need to make sure you’ve got an engaging site to drive users to in the first place. 

With that in mind, join us below as we unpack some tips and tricks to make your home services website stand out from the crowd.

What Design Elements Make a Home Services Website More Appealing?

A great first impression starts with a clean, user-friendly web design. Focus on these elements when revamping your home services website: 

  • A color scheme that reflects your brand
  • Consistent fonts and styling throughout 
  • High-quality, authentic images of your team and work
  • A mobile-friendly design

Don’t assume that simply being able to check these aspects off means you’ve got it right; test your site and improve it wherever you can. Continuous work will help you deliver a better experience for your customers overall.

How Can You Make Your Website Easier to Navigate?

Ensuring clear navigation is crucial for your site. You can help visitors find the information they need by doing the following:

  • Limiting your top-level menu to five or six items
  • Ensuring key pages (like Services, About Us, and Contact Us) are all easy to find
  • Including visible call-to-action (CTA) buttons throughout every page

Additionally, make sure your service pages are well-organized. Use plenty of headings, bullet points, and short paragraphs. Many people are going to skim your site for the info they need, so you need to make it easy for them to browse on their terms. 

Use Content to Build Trust and Authority 

As a home services brand, you need to acknowledge that trust and authority are critical to your success. Tapping into these aspects of user sentiments requires a focus on publishing high-quality content. Testimonials and project galleries are excellent tools for showcasing your professionalism and trustworthiness, as are blogs that address common questions. 

Optimize for Speed and Performance

Another thing to focus on is speed. Long page load times are going to cause people to leave before they even glance at the site you’ve worked so hard to build. Google reports that bounce rates increase by 32% as a page’s load time goes from one second to three seconds. 

In turn, you need to choose the right images, use efficient coding, and work with a reliable hosting provider to make your site fast and nimble. Partnering with a digital marketing agency can simplify the process, as it will transform your site into a fine-tuned conversion machine. 

Don’t Forget SEO and Local Optimization

Even the most attractive website won’t help if no one sees it, so make sure to incorporate relevant keywords naturally into your copy, meta tags, and headings. Create a Google Business Profile and link it from your site as well. 

From there, ensure your business appears in local searches so that you can connect with prospective customers in your service area. Just keep in mind that building a strong local presence takes time and consistency.  

Get Noticed with Our Digital Marketing Agency 

The web development and design pros at Hero Marketing Agency are here to help you stand out from the competition. We specialize in creating home services websites that attract prospective customers and speak to your professionalism. Schedule your 20-minute discovery call with us today.

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.