How Is Content Marketing for Home Services Different from Other Industries?

content marketing for home services

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Content marketing is one of the best ways to deliver value to your target audience and position your business as a trusted authority, but content marketing for home services, in particular, requires you to play by a different set of rules compared to other industries. Unlike e-commerce or B2B operations, your audience is usually local and in urgent need of help, looking for someone they can trust to enter their homes at a moment’s notice.

Chances are good that you are already using content to build your online presence, but the question you must ask yourself is how you can make that content even better. Your first step involves understanding how your approach must differ due to the nuances of your industry.

To that end, here’s what makes a content marketing strategy for home services unique.

Why Does Content Marketing for Home Services Focus on Local Trust?

Building trust is one of the biggest challenges for any home service company; homeowners don’t just want any plumber, HVAC tech, or roofer; they want someone nearby that they know they can count on.

Publishing high-quality content is key, as it helps you build credibility within the local community. Highlight your local expertise, customer testimonials, and showcase the quality of your work along with the reputation you’ve worked so hard to build. Adding geographic references and optimizing for local SEO will go even further to ensure your brand shows up where it matters most.

What Types of Content Work Best for Home Services?

Practical and educational content tends to perform best for home service providers. Blogs that answer common homeowner questions are, therefore, a great place to start. For instance, you could create a blog outlining five signs that it’s time to replace a water heater, or you could publish a guide highlighting the benefits of a summer HVAC tune-up.

To really up your game, consider creating video demonstrations that showcase what your team does or act as guides for DIY tasks that homeowners can perform before calling your team. For instance, you can publish a video showing how to swap out an HVAC air filter.

How Is Marketing for Home Services Different from Retail or B2B?

Retail customers shop around for the best price, and B2B clients are accustomed to long buying cycles while they do their research and compare options. In the home services space, customers typically need help fast.

A broken furnace or leaking pipe demands quick action, so your content must make contacting you as easy as possible. And since customers only spend roughly 5.59 seconds looking at written content, clear calls to action, mobile-friendly layouts, and easy scheduling tools are crucial.

Once you understand what you are up against, you can transform your content into snappy assets that drive conversions. You’ll give your audience fast answers and encourage them to contact your team once they’ve identified their concerns.

Connect With Our Digital Marketing Agency in Colorado Springs

Content marketing for home services is about more than creating blogs and social posts; it comes down to being able to position your company as a trusted, local authority.

Hero Marketing Agency specializes in marketing for home services. Our pros know how to build trust among local audiences and help you stand out. Schedule your 20-minute discovery call with us today to learn more!

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.