The home services industry is growing at a lightning-fast pace, and though that growth undoubtedly means lots of exciting business opportunities, it also means you’re bound to face greater competition than ever before. To come out on top, you need to set yourself up to win at marketing for home services.
The thing is, you likely have a lot on your plate to begin with, and that means you’re bound to run into some challenges along your marketing journey. With that in mind, below are four of the most common challenges in marketing for home services, and how you can move past them with the right strategies and support.
1. Limited Time and Resources
Many home services businesses are run by small teams who spend more time on jobs than on marketing. That leaves little room for SEO, content creation, or social media strategy, but fortunately, the fix is simple: It’s time to outsource.
Outsourcing to a digital marketing agency that specializes in the home services space can save you time, put a stop to wasted resources, and increase your digital reach.
2. Inconsistent or Low-Quality Leads
There’s a big difference between simply convincing people to click on your ad and earning genuine leads. If your campaigns aren’t well-targeted, you may get inquiries from people who aren’t ready to hire you, or worse, you may be generating a ton of traffic from prospects who live outside of your service area. In either case, you might as well be flushing money down the drain.
Focus on intent-based tactics like Google Ads and retargeting so you can connect with people in your service area. You should also make sure your website clearly communicates what you do and the areas you serve.
3. Lack of Local Visibility
On the subject of your service area, noticing that your business isn’t showing up in local searches means you’re missing out on potential customers who are close to you. Optimizing your Google Business Profile is an essential first step to fix that dilemma.
When creating new content, incorporate local keywords like the name of the city you are based in. You’ll also want to make sure any local keyword variations are used organically.
Additionally, keep in mind that building your local presence will take some time. Don’t rush the process. While you wait for your local SEO efforts to yield results, consider running some paid ads to fill in the gaps and ask already-satisfied customers to leave you reviews.
4. Not Knowing What’s Working
Many home services companies run ads or post to social media without a clear means of knowing what’s driving results. Web data analytics is the solution. Track your campaigns through Google Analytics or work with a partner who reports on return on investment. The goal is to take the guesswork out of your marketing strategy.
How Hero Marketing Agency Helps Home Services Companies Get Noticed
If you’d like some more marketing tips and guidance to help differentiate your brand, Hero Marketing Agency has got you covered. Our team specializes in marketing for home services and knows what it takes to expand your reach, improve conversion rates, and win new customers.
Learn more by scheduling your 20-minute discovery call with us today!