Home Services Companies: How to Use Local SEO to Market Your Business

Marketing Your Home Service Business with Local SEO Strategies

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When someone in your neighborhood searches online for something like a plumber, electrician, or landscaper, you want your company to appear first. Local search engine optimization (SEO) tactics get search engines to focus on your service area so that homeowners nearby see your business before anyone else.

As more customers turn to Google and other platforms to find help, the strength of your local SEO can be the difference between a new lead and a missed opportunity for your home service business. With that in mind, the following post will provide you with practical steps on how to market your business online through local SEO.

How Can You Create a Complete Google Business Profile?

Claiming and verifying your Google Business Profile (GBP) is one of the most effective ways to market your business locally. Once Google confirms your ownership, you can gain full control over the details that shape its visibility in nearby searches.

You can start by entering your full address, phone number, and the category that matches your services, then add your hours and list each of your main offerings, such as plumbing repairs or HVAC tune-ups.

Creating a short description that highlights your city and core services will allow Google to match you with nearby searches. Keep your GBP active by posting occasional updates, like limited-time deals, customer shout-outs, or project highlights, so potential clients can see you in action and know you’re ready to help.

Are Your Business Listings Consistent Across the Web?

Keeping your business information uniform across the web helps search engines and customers alike trust your brand. You can begin by verifying that your name, address, and phone number (NAP) match exactly on major sites like Bing Places, Yelp, and Yellow Pages.

Next, extend that consistency to industry platforms such as HomeAdvisor and Angie’s List, as well as local directories like your city’s chamber of commerce and neighborhood Facebook groups. Use identical NAP details in every listing and fill in any extra fields or upload images where you can.

When all your citations line up, search engines will have an easier time confirming where you operate and showing your business to customers nearby.

Targeting Local Keywords and Defining Service Areas

Using location-based keywords, in addition to creating clear page titles and headings, will help anyone who is searching see that you’re a local option. If you serve multiple towns, consider making a page for each one and mentioning local landmarks or community events. An approach like that can show search engines that you cover those areas and give readers content that speaks to their experiences.

How Can You Encourage and Manage Customer Reviews?

Good reviews help your local rankings and reputation. After completing a job, for instance, you can encourage happy customers to leave feedback on Google or Facebook. You can send a thank-you email or text with a direct link to your review page or use a QR code on an invoice or business card to make it easier. Each new review can strengthen your online reputation, and responding quickly shows you take that feedback seriously.

Strengthening Your Local Presence

Altogether, local SEO helps you market your business to customers already searching for services like yours. To learn more about how to market your business through local SEO, schedule your 20-minute discovery call with Hero Marketing Agency today!

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.