Menu
Global online content consumption doubled in 2020. There’s no denying that our lives are being driven more and more by content.
As a brand, you need to let this sink in. With so many people sitting behind their computers all day, how do you grab their attention? It all comes down to content marketing.
Content marketing can be defined as the process behind the content being produced. It involves planning, production, and sharing with a target audience.
In this guide, we’ll discuss the benefits of content marketing. Stick around to get all the insights and content marketing tips.
As a brand or business, you’ll want to keep up with the latest trends and focus on what’s working. The more you can connect with your audience, the better off your brand will be.
As far as content marketing benefits go, retention of clients or patients is one of the biggest. When you can create a strong bond with your customers, they’ll want to come back for more.
It comes down to trust and value. When clients, patients, or customers can trust you, they’ll want that much more. It all starts with creating that trusted bond from the get-go with content marketing.
Of the best benefits of content marketing is being able to control the conversation. When you can directly influence your customers, you’re golden.
Your customers are already out there anyways. If you can invite them in, you can also entice them with your products or services. You can naturally influence them to make the right choice with your products and services.
People hate being bombarded with advertisements all day on television and the internet. When you combine this with social media, it feels like everyone is swimming in the noise. One of the benefits of content marketing is that it cuts through the noise. With content marketing, your company can form a healthy relationship with your potential customers rather than an invasive, intrusive one.
In the internet age, digital content is king. It’s not just about pumping out content either—quality matters.
An added benefit can be creating a valuable piece of content that ranks high with Google. The more eyeballs and buzz you get around your content, the better off you’ll be.
As content marketing tips go, put the client in mind first (not the other way around). You’re not selling, you’re providing free, valuable, and interesting information. This means speaking to them on a human level. Research what they are searching for and go from there.
When you can consistently create valuable content for your customers, you will build brand credibility. They will begin to depend on your input and insight.
This creates a naturally positive feedback loop. They will begin to share your content, tell friends, and create a natural buzz around your brand. This will then turn into sales, new patients, or anything else you deem valuable for your business.
If you haven’t noticed by now, Google likes content. By creating unique types of marketing content, your brand will grow naturally.
If you think about it from Google’s point of view, they want to enrich people with valuable search results. This is where your content marketing team can step in and shine.
The faster you get on Google’s good side, the better off your brand will be. When you do, you will see your web traffic improve dramatically!
Most of us consume our content on social media. If your brand isn’t productive social media content, you’re missing a great opportunity.
You want to be where the eyeballs are.
You can think of your brand as an umbrella where each bit of content could be a different avenue underneath. These days people want transparency in their brands. Social media is a perfect marriage for this, so be sure to take full advantage.
One of the bigger benefits of content marketing is creating leads. Don’t feel like you need to reinvent the wheel.
When a customer is consuming a piece of content on your site or elsewhere, you can gently influence them towards a product or service you have to offer. You don’t need to be shy or awkward about it either.
A call-to-action (CTA) can be anywhere in your content—but most naturally would be towards the end. Remember that you are creating content for humans, not bots.
There’s something to be said for originality online (and elsewhere). You don’t want to just churn out the same dribble as your opponents. We call that spin.
A better approach is to fully embrace your brand and its personality with all its quirks too. If you can drop your guard down and just create from within, then people will respond in kind.
If you think about it, doing that is a much better long-term approach. If you’re trying to create content that everyone else is doing, you’re going to have a difficult time growing a business.
You’ll have a tough time because you’re attempting to grow in an inauthentic way. That approach may work in the short term, but it will eventually catch up with you. A wiser solution would be to just start creating from a natural place.
When you get good at creating content for your business or brand, you will save money in the long run. When compared to traditional types of marketing, things are much more streamlined and nuanced these days.
Yet another one of the benefits of content marketing is saving time. While it may take some upfront time to build out your content, once it’s there, it’s there for good.
When you create consistent valuable content, people will keep coming back for more. That is good business because it’s a good ROI.
As we’ve discussed, your business success will rely on relating to your audience. With that said, you will also want to incorporate SEO (search engine optimization) into your content.
You want to do it in a way that is natural to your audience. Don’t stuff keywords, just work them in as you naturally would.
What about content marketing tips? Here are some of our favorites.
You want to set clear goals for the content you put out there. When you can crystallize your goals, you’ll be able to produce much more.
You will find that certain goals will work a lot better than others. Keep a log of what’s working for you and what’s not and go from there.
At Hero Marketing Agency, we always start with keyword research to find out what users are searching for, and what questions they’re asking and then create content to match those needs.
How would you define your audience? What adjectives come up when you describe them? The better you know your audience, the better off your team will be. You will be able to hone in on what they want.
Engage with your audience to strengthen the relationship. When you do, the lines will begin to merge, and you’ll produce quality content for them.
First and foremost, you want to have the reader in mind. Is there something you can help them with? A problem you can solve?
Try not to create content from your own personal struggles. Have someone in mind that you can help with (even in a small way). You’ll be amazed at how much you can do with this simple mindset shift.
There is something to be said when you dive deep with your content. There is tons of content out there that could be considered shallow or uninformative.
Don’t let this be you. When you can create long-form content that is in-depth and valuable, people will love you for it. They will see you as a wealth of knowledge that they can’t get enough of.
You want to develop some level of consistency with your work. This way people know when to expect new content.
How much content do you want to create per day, week, month, year, etc.? Strive for a win-win relationship. You don’t want to spread yourself too thin, but you also don’t want to produce so little that people forget you.
Now that you know some of the benefits of content marketing, what are some other types of marketing out there? There are digital, e-mail, and social media, just to name a few. The good news is that we can help with that too.
Do not hesitate to get started. Let us help provide the solutions your business needs to thrive. Book a call with Hero Marketing Agency today!
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.