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A poor content marketing strategy can hurt your brand. Even if you get more people looking at your website it may not be the type of viewer you want.
You might be making content marketing mistakes without even being aware of them. Knowing the standard content marketing pitfalls is essential to boosting your online presence and reaching more real customers. Without a solid content marketing strategy, you could lose time and money.
You can’t afford to make any of these 12 blunders when it comes to your business website content and social media campaigns! Our comprehensive guide will teach you how to identify and avoid them. A solid understanding of digital marketing and forming a strategy that involves knowing what not to do is the best way to succeed.
Here are common content marketing mistakes and how to avoid them.
Read on to find out more.
Having a successful content marketing strategy is essential in today’s online world. With over 1.8 billion websites, standing out among the competition can be difficult. That’s why having an active presence on your website through regular content posts and social media marketing is so important.
Companies that blog consistently have more leads per month than those that don’t, and blogs are the perfect way to increase organic web traffic, share content on social media, and improve your search engine rankings.
If creating a blog isn’t currently at the top of your list of priorities, it should be. Make sure you factor blog posts into your overall content scheduling calendar so that you can remain consistent in producing and publishing new content. A reliable blog will give your business the edge it needs to succeed in the digital marketing landscape.
Sometimes, done is better than perfect.
When it comes to taking on a new strategy or approach, most of us may be tempted to chase perfection. After all, when trying to increase your business presence online, it can be daunting and easy to succumb to the dreaded perfectionism trap. However, perfectionism can be paralyzing.
A great way to combat this idea of needing to be perfect is to keep your motivations and goals in mind.
A helpful trick many find useful is asking yourself three key questions. Ask, Who am I? Where am I? What am I doing? By understanding and reflecting upon these answers, you can gain greater clarity and identify any blocks related to perfectionism.
You can continuously refine things after discovering what is or isn’t working.
A content marketing strategy should start with data. This means analyzing your competitors to determine which blog articles drive the most ROI. This helps you find the weakest links to build upon. You can do this in-house or hire a digital marketing agency to help.
It also is vital to search social communities like Quora and Reddit for topics that relate to your industry and are popular with your customers. This provides a basis for creating an effective editorial calendar that will help to drive ROI. This helps to engage with customers where they are looking for answers in the long term.
Email is essential to any marketing campaign, as billions of emails are sent and received daily worldwide.
To improve open rates, businesses should optimize their emails for mobile devices, add multiple calls-to-action (CTAs), use custom social media links, and write strong subject lines.
In addition to email marketing, SMS messaging is a great way to reach customers and grow a subscriber base. Creating content for both email and SMS messages is a great way to ensure that your brand stays top-of-mind with potential customers.
To ensure content appeals to the target audience, businesses should use data, surveys, and other tools to learn about their customers. Figure out their likes, dislikes, and values, as well as where they hang out.
If your ideal client isn’t a TikTok user, then time and effort are wasted creating content for that platform. A social media manager can help you determine the best platform for your business.
When you know who they are, what appeals to them, and where they hang out, it’s time to create content that caters to them.
Focus on their needs and the problems they have. Find out what topics they are searching for online and using targeted keywords. If you’re unsure who your ideal clients are, create an avatar of your ideal customer to help focus content creation.
Content marketing can be a powerful tool for boosting website rankings and driving relevant traffic. But only when done correctly. Unfortunately mistakes in content strategy can leave your search engine rankings and website visits struggling to keep up with competitors.
Too often, businesses underestimate the influence of content on organic search results. This leads to inadequate or unfocused content development.
Things like not targeting long-tail keywords, or worse, the outdated practice of keyword stuffing, will cause you to miss out on potential top rankings. Also, allowing your content to become stale and repetitive could negatively affect your website’s organic search results.
A dedicated SEO company can help you avoid common content marketing mistakes. For typical SEO services, you might want to invest in keyword research and backlink outreach.
If you’ve put effort into driving potential customers to your site, you want to ensure your website design is user-friendly. Things to consider are loading time, ease of navigation, and mobile responsiveness.
You could lose customers if your site looks dated or is challenging to use. Enlist the help of a website design company that will make sure your site is optimized.
It’s always alarming how many businesses do not use their Google Business Profile, especially as setting up an account is free. Google Business Profile management is relatively straightforward, and the set-up can be done in a few hours. However, it requires weekly posts, optimizing, and monitoring to be effective.
Google Business Profile is an invaluable tool for small businesses looking to boost their visibility and expand their reach. Its features enable companies to create attractive posts and be featured in search engine results.
Content creation and promotion go hand in hand. After writing content to solve problems for your ideal clients, you must create a compelling call to action. This should encourage readers to engage with your product or services.
This call to action should explain the value that you offer and should use persuasive language. You need to provide clear directions for the reader, so they know how to engage with your product or services. Tell them precisely what you want to do. Otherwise, you’re making a critical content marketing mistake, leaving potential customers in the dark.
Content marketing can be challenging to manage, but it can be made much more manageable with the proper organization and tools. Create a content calendar to schedule publishing your blogs, posts, images, and Q&As. You can also use online tools for storage and keeping track of assets.
Find ways to help streamline the process, using automation as much as possible. Using a content calendar is perfect for this. You can block out a month’s worth of content in a single day.
We have already talked about the need to know your target audience to succeed. Failing to consider the preferences and interests of the reader can easily lead to your content falling flat with no engagement.
To ensure your content resonates, use topics and language that appeal to the intended audience for the most significant impact.
If you fail to plan, you plan to fail.
Don’t start posting without a set plan and schedule. You could try a progressive content strategy. This can look like posting consistently for a fixed period and following a checklist. This helps ensure your content hits a couple of strategic markers.
Do you have a call to action in place or a sales funnel? Are you avoiding jargon?
Content marketing can be a great way to reach your target audience and increase brand awareness, but it is crucial to approach it correctly.
Content marketing is an effective tool to reach your target audience and increase brand awareness, but it requires a careful approach. The twelve content marketing mistakes discussed in this article are common pitfalls marketers should know when crafting their content strategy.
Contact us today to take your content marketing strategy to the next level! Our expert team of digital marketers will help you create an effective and engaging content plan that will help boost your visibility and reach to pinpoint precisely what topics and platforms will boost your business.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.