5 Star Rated Company

3 Challenges Home Service Companies Face in Their Digital Marketing

digital marketing for home services

Table of Contents

Marketing your business in the digital environment is crucial if you want to thrive in the home services space. You can no longer rely solely on word-of-mouth, customer reviews, and traditional advertising. While those things still matter, you also need a sound digital marketing strategy.

Unfortunately, many home services business owners run into some major headaches when trying to get noticed and stay visible online. The good news is that you can overcome those challenges if you are prepared for them. Here’s what you need to know.

Why Is It So Hard to Stand Out Online?

There are roughly 2.5 million home services brands. That alone can make it tough to stand out in a saturated market. Additionally, most customers begin their search on Google. That means your success depends on visibility. Without a well-executed digital marketing strategy, you risk getting overshadowed by the competition.

Many companies rely on word-of-mouth or paid ads. While those are great resources, they can’t be your primary drivers of customers. Instead, you need to focus on generating sustainable traffic through SEO and an optimized Google Business Profile. Publishing great content is another important piece of the puzzle.

How Does Poor Lead Tracking Affect Growth?

Even with a steady flow of inquiries, not knowing where your leads come from can waste both time and money. Tracking performance across multiple channels is essential.

Unfortunately, many home services businesses use outdated systems or no CRM at all. That means they can’t follow up efficiently or measure ROI. Partnering with a marketing team experienced in digital marketing for home services helps connect these data points, so every campaign delivers measurable results, and every dollar spent is accounted for.

3 Challenges of Digital Marketing for Home Services

Here are three digital marketing challenges you need to be prepared for.

1. Crowded Markets

Acknowledge that you are in a competitive space and need a way to stand out. It can be tough to compete on price without hurting your bottom line. You should focus on differentiating your brand in other ways, such as customer service quality and responsiveness.

2. Poor Lead Tracking

If you aren’t tracking leads, it’s virtually impossible to know which channels are delivering results and where you need to invest your resources. Adopting a lead tracking solution will help you refine your digital marketing strategy and make informed choices based on customer preferences.

3. A Lack of Focus

Home services business owners who don’t have a solid digital marketing plan can get caught chasing too many different paths at once. They may try their hand at social media, publish a few blogs, and run a haphazard paid ad campaign. This lack of focus wastes resources and hurts your progress.

Instead, you need to use a data-driven approach that aligns with consumer preferences. Once you know what you are up against and what your customers want, you can supercharge your digital presence.

Stay Ahead of the Latest Marketing Trends With Hero Marketing Agency

Digital success doesn’t happen by accident. Overcoming these challenges with the help of Hero Marketing Agency gives you an edge. Our experts specialize in home services marketing and know what it takes to get you noticed.

Schedule your 20-minute discovery call.

Share:

Facebook
Twitter
Share

Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.