Seasonal Shift: Why Home Services Digital Marketing Tactics Should Change Over the Seasons

Seasonal Marketing Tips for Home Services

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Seasonal changes impact far more than just the weather; most notably, they affect the ways in which consumers behave and the services they need. With that in mind, it’s clear that your home services digital marketing strategy can’t stagnate. A flexible, seasonal approach will ensure you stay visible and relevant year-round.

Adjusting your tactics with the seasons can lead to higher conversions, a greater ROI, and a more engaged audience. Here’s how to make your home services marketing plan work every season:

Focus on Renewal and Renovation in the Spring

Remember, spring is peak planning season for many homeowners. The busy holiday season is over, and people are finally getting to all of those projects they’ve been putting off. In response, aim to kick off every spring with a new home services digital marketing campaign.

Take the opportunity to not only deliver engaging content that reminds people of your value but also freshen up your website imagery and messaging to align with spring themes. Now is also a great time to ramp up your paid ads to maximize your reach.

Work on Improving Performance in the Summer

Summer is prime time for HVAC, roofing, and other outdoor home services providers. Consumers are spending, and the competition is heating up.

Build on the momentum you created during the spring and double down on SEO strategies like blogging. Make sure to incorporate local keywords, supplement your organic efforts with retargeting ads, and keep your Google Business Profile updated as well. You don’t want to let any leads slip by simply because your contact information is out of date.

Support Preparation and Prevention Efforts in the Fall

As cooler weather approaches once more, homeowners are going to be focused on preparing for winter and preventing damage to their homes. If your business offers any preparatory or weather-proofing services, now is your time to shine.

Email marketing and guides are some great tools to use. Email drip campaigns can encourage past customers to reconnect with your business for their winter prep needs, and publishing engaging, guide-style content will educate homeowners about what they need to be doing to prepare their houses ahead of the chill.

Deliver Value with Essential and Emergency Services in the Winter

Approximately 250,000 U.S. homes suffer plumbing-related damage during the winter months. As such, you’ll want to invest in local SEO and paid ads that target individuals who need emergency or after-hours service. Capturing these valuable leads and providing prompt service is what will net you loyal customers.

The winter season is also a great time to evaluate your home services digital marketing strategy and explore the latest trends going into the new year. Start experimenting with different advertising and SEO tactics so you can start off on a high note.

Prep for Every Season with an Expert Digital Marketing Agency

If you need help revamping your marketing mix for every season, it’s time to bring in an experienced digital marketing partner to jumpstart your efforts. Hero Marketing Agency knows what it takes to showcase your value in every season, and our team can build a smarter digital marketing strategy for your home services business in no time.

Schedule your 20-minute discovery call with us today!

 

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.