In today’s world of automation and inbox overload, few things cut through the noise like a personal, handwritten note. That’s why Hero Marketing is proud to announce our strategic partnership with IgnitePOST, a leader in scalable, handwritten direct mail campaigns powered by robotic pen-and-ink technology.
Together, we’re launching a turn-key, high-impact direct mail solution for our home service clients — one that blends the timeless power of handwritten outreach with the strategic precision Hero is known for.
Why Handwritten Notes Still Win
Handwritten notes cut through the noise and have a 99% open rate and a far greater emotional impact than any email ever could.
Whether it’s a thank-you card, a seasonal promo, or an outbound cold lead sequence, handwritten messages create a moment of surprise and trust — two things that drive real action in today’s distracted world.
“IgnitePOST’s technology allows us to send real pen and ink notes — not printed script fonts — that look and feel like they were written by hand. Their robotic handwriting tech creates highly personalized messages at scale, and their platform integrates with CRMs and marketing automation tools, making the process seamless for busy teams,” says Josh Cates, Hero Founder & CEO.
How IgnitePOST Works
IgnitePOST sends robotically handwritten letters — written in real pen and ink — to customers and prospects. These messages are not printed fonts, but authentic, physical notes that create a human connection.
The service integrates seamlessly with CRM and automation tools, allowing handwritten notes to be triggered based on real-time actions like completed jobs, estimates sent, or service anniversaries.
With engagement rates 30x higher than email and 10x better than standard direct mail, handwritten mail is a proven way to create memorable brand moments that customers don’t forget.
“Hero Marketing is one of the best in the business when it comes to helping home service companies grow — and we’re excited to bring a human, handwritten layer to their already powerful marketing strategies. Together, we’re making it easy for brands to deliver meaningful customer touchpoints that build trust, increase conversions, and drive long-term loyalty. In a digital-first world, including a sincere offline moment can make the biggest impact.”
— Arian Radmand, CEO of IgnitePOST
Why This Partnership Matters for Hero Clients
We’re not just adding a new tool — we’re expanding your ability to connect meaningfully with your customers and prospects. Here’s what this partnership unlocks:
- Turn-Key Campaigns
Hero will handle everything from message strategy and targeting to fulfillment and tracking. All you have to do is approve and watch your outreach stand out. - Lead Gen That Converts
Use handwritten notes as part of a cold lead campaign to break through to high-value prospects. - CRM Integration
We’ll plug this directly into your existing Hero campaigns, including automation triggers from ServiceTitan, Chiirp, or your web CRM. - Test + Scale
We’ll begin with a pilot round for select clients. Once proven, we’ll build case studies and show you how to expand these into high-converting, repeatable campaigns.
Ready to Get Started?
If you want to stand out, earn trust, and increase conversions with a message that actually gets read — this is your moment.
Reach out to your Hero account manager to learn how to integrate IgnitePOST into your growth strategy.