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Nearly everything today starts with a search inquiry on Google. Data shows 92.63 percent of global searches occur on Google every day. This is good news for businesses looking to take advantage of Google’s reach.
In 2021, the Google My Business platform changed its name to Google Business Profile. The reason for this was an act of re-branding paired with new access options and support changes. Google did this in an effort to better serve the way businesses are featured and represented on its platform.
Having an agency to help you maintain your Google Business Profile management is vital. Don’t believe us? Then keep reading below for 13 reasons you should hire a Google Business Profile management agency.
Running a business is stressful enough as it is. There are so many elements of your day-to-day working life you need to account for. If you’re not sure how to effectively handle your Google Business Profile, then you’re wasting your precious time and resources with little to show for it.
That’s why a Google Business Profile management agency is beneficial. From scalability, as your business grows to keep up with Google’s ever-changing features and algorithms, your Google Business Profile will be in the best hands. They can take this stress off of you so you can focus on more important matters.
Consistency is everything in the business world. Potential customers want to see authenticity and consistent branding. This helps build up trust and loyalty over time.
Your Google Business Profile is the best place to show customers what your business or your brand is all about. Having consistent branding demonstrates care and attention to detail. This includes elements like your logo, your values, and your brand’s voice in messaging.
Having consistent branding can increase revenue by as much as 33%. Hiring a Google Business Profile management agency can ensure that your business’s branding is always consistent.
Reviews can easily make or break a business. Good reviews show your business favorably while bad reviews can sour the opinions of other customers on your business. Managing these reviews on your own can be a time-consuming and tedious process.
Google Business Profile management helps you track and supervise these reviews. They can encourage positive reviews from customers and provide reputation management for the bad ones.
Even if your business does get a bad review now and then, it’s not the end of the world. Having a Google Business Profile manager to address these reviews shows you care about your customers.
Based on Google data, a customer is 2.7 times more likely to consider a business credible if a complete profile is found on Maps or Google Search. In addition, if a business has a complete Google Business Profile, consumers are 50% more likely to consider purchasing and 70% more likely to consider visiting the business.
A completed Google Business Profile is also an accurate one. It is imperative to update your information such as your website, operating hours, and location. Missing or incorrect information can put potential customers off.
Professional Google Business Profile management is essential for keeping your business profile up to date.
Communication is one of the key elements of a successful marketing strategy. As a client, you need clear streams of communication with your agency throughout the campaign. Things might change for you over the course of the campaign, and you need the ability to update information as it comes to you.
That’s why you need to find out about your point of contact for any campaign. You should have a direct email address and a phone number as a bare minimum.
When you work with us, you’ll get a dedicated point of contact so you can keep tabs on the campaign and request any necessary changes.
Keywords are a big part of any SEO strategy. However, you need to make certain these keywords are not only relevant to your chosen industry but also provide maximum impact for Google search results.
Overstuffing your website or your Google Business Profile with keywords in an attempt to game the system can get you flagged or penalized by Google’s algorithms.
Keyword usage must be done smartly and strategically. A Google Business Profile management agency is well-versed in the art of keyword selection. This will ensure you achieve optimum and organic search result rankings.
Your Google Business Profile offers you a wealth of data and information relating to your business. Not only does it show how your Business Profile is doing, but it also collects data from your connected websites and apps.
A trained agency in Google Business Profile management can view the info relating to your profile’s search performance. This helps them see key details such as such as how consumers search for your brand or what SEO keywords are being most utilized.
If there are any areas where your Google Business Profile could stand for some improvement, they can adjust their strategy accordingly.
Smartphones play a huge role in modern-day digital marketing. With the average person spending between 3-5 hours per day on their smartphones and tablets, you want to ensure your Google Business Profile is viewable from these devices as well.
This means company photos, reviews, and contact information should be easy to view on multiple screen sizes.
With Google Business Profile management, a professional agency understands the importance of viewability on these devices. They can expertly scale your profile photos, videos, and other details so that they always look their best no matter how they’re viewed.
While there is still a cost associated with hiring a Google Business Profile management agency, the time and stress saved can be well worth it. Outsourcing your profile management to a Google Business Profile manager is also more affordable than training and maintaining in-house staff for the same job.
A professional agency has access to tools and other resources as part of its service package. If you attempt to manage your Google Business Profile on your own, you will likely have to pay out-of-pocket for these resources and tools. This can be costly and may still not produce the same desired results.
A Google Business Profile already has the reputation of Google built in. Customers who see a business with a Google Business Profile will trust that it is reliable, especially one that utilizes Google Business Reviews. They understand other customers have viewed this profile and have vetted the business already.
With the help of a Google Business Profile management agency, you can tap into this existing system. You’ll have a system for reviews, media, and important business information to further bolster your customer connection.
Having a robust online presence is just as important, if not more, than your business’s in-person one. Consumers enjoy having a brand that is interactive and tries to actively engage with its target consumer base.
Utilizing areas of your Google Business Profile like the Questions and Answers section is a great way to enhance your online presence. It lets you tap into your customers’ most commonly asked questions and pain points.
By using a Google Business Profile manager to provide answers to these questions on your Google Business Profile, you’re going the extra mile to connect with them.
In the digital era, standing out from the competition is even more important. You need every advantage you can get to stay on top. Hiring a Google Business Profile agency ensures you will always have the right tools and resources available to get the best results for your business.
A Google Business Profile agency can even track the activity of your competitors to see where they are succeeding. They can use this information to adjust your current strategy.
From Google rankings to SEO services and more, a professional agency does whatever it takes to help you maintain your competitive edge.
Your Google Business Profile is a source of information for your current and potential customers. It’s important that you keep it regularly updated with content like special events and promotions.
Use photos and videos to create a sense of FOMO to get customers interested.
If your business is a restaurant or other food-based business, you can post new menu updates and company photos of the menu items featured. A professional Google Business Profile management agency can handle these updates for you, so you can easily keep customers engaged and updated without missing a beat.
Your Google Business Profile can have a significant effect on your business’s reach. Hiring a Google Business Profile management agency is a smart choice. A professional agency expertly handles running and updating your profile while you’re free to handle other important aspects of running your business.
Hero Marketing Agency is your source for high-quality and full-service marketing and advertising. We do it all, from Google Business Profiles to website design and more. We have two locations to serve you in San Antonio, TX and in Colorado Springs, CO.
Ready to discuss your digital marketing needs? Contact us today for a free consultation.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.