Why Your Google Business Profile Is the Key to Local SEO Success

Google Business Profile optimization tips

Table of Contents

Winning at local SEO is undoubtedly a goal of yours, and in order to achieve it, you need to perfect your Google Business Profile.

Formerly known as Google My Business, a Google Business Profile is a free listing that helps you connect directly with nearby customers looking for your services. If you want to generate organic visits for Google Business Profile and improve your local rankings, the following guide will cover everything you need to know.

 

Boost Visibility Where It Matters Most

Your Google Business Profile appears prominently in Google’s local pack, Maps, and knowledge panels. Optimizing these listings will put your business front and center when local users search for keywords relevant to your services.

Here’s what you should focus on:

  • Keeping your business hours, services, and contact info up to date
  • Adding high-quality photos of your team, workspace, and products
  • Using keyword-rich descriptions
  • Collecting (and responding to) customer reviews

The more complete and engaging your profile, the more likely it is to show up for relevant searches and draw more visitors in.

 

Drive Engagement with Updates and Offers

You can think of your Google Business Profile as a mini-website that pops up in search results. You can post updates and promotions to show Google that your business is active, and in turn, you’ll also demonstrate to potential customers that you are responsive.

In particular, it’s best to use your posts to do the following:

  • Highlight seasonal deals
  • Promote new blog content
  • Share community involvement or awards

Engagement with these updates can improve local relevance and help you earn more organic visits. Remember, consistency is key, so create a posting schedule and stick to it.

 

Measure Performance with Insights

Data analytics help you understand what’s working, fix what’s not, and meet the changing needs of your target audience. Google provides robust analytics within your profile dashboard, including how many views you’ve received and how many people have called your business using your profile’s built-in link.

Make sure you are paying close attention to these insights and using them to make your profile better. If photos are generating more clicks than your posts, for instance, upload fresh images regularly.

 

Integrate With Your Full Marketing Strategy

While your Google Business Profile is critical to marketing success, it’s only part of the puzzle; you’ll need to integrate it with your broader strategy to see the best results. Complementing it with rock-solid local SEO, social media, and paid advertising campaigns will help you truly make the most of it.

 

Attract More Visitors to Google Business Profiles with Help from Hero Marketing Agency

Optimizing your Google Business Profile is one of the best ways to increase your visibility and drive leads, but chances are that you’ve got a lot on your plate and may not be able to give the profile the attention it deserves. Fortunately, you don’t have to go it alone.

At Hero Marketing Agency, we offer full-service Google Business Profile management. Our team can handle everything from setting up your profile to regularly updating it with fresh content. Schedule a 20-minute discovery call with us today!

 

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.