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You may have heard that Google is giving out a free business listing page to anyone who wants one. If you’re not sure what it does, this blog will give you a breakdown of the benefits and how to set up your own personal account.
Wouldn’t it be nice if all of your customers could find you on Google? Well, now they can! Business owners need to take advantage of these opportunities by having their business be found with just a click where people are searching for them: online.
Google has been around for a long time, and they have amassed quite the following. In fact, Google is the most popular search engine in the world. How do we know this? Well, because there are over 1 billion people who use it every month! Here are a few fun facts that you might not have known about Google:
1) Did you know that Google has its own language? It’s called ‘Googlish’ and it allows computers to understand what humans mean when they type in something like “pictures of cats”.
2) There are almost as many searches on YouTube as there are on Google itself!
3) 23% of all searches done online lead to a purchase being made! Crazy right?!
Google is an all-powerful entity that has come to dominate the internet. With over 80% of search engine visits coming from Google, having a Google My Business page listing can help you control your company’s presence online. It also gives you access to free tools for businesses like Analytics and Adwords which are important for measuring how effective your marketing efforts are.
Google does not have to be scary or daunting! By making sure you have a strong presence on Google, it will make life easier for both consumers and other companies looking to find information about your business.
Through your Google Business Profile, you can update information about your business, appear on Google Maps, take reservations, provide directions to your business, allow customers to directly call your location, and use Google reviews to engage with existing and potential customers.
The green circle represents a business’ location, where they rank #1 in search results, but drop quickly just a few blocks away. By the time a user is 1/2 mile away from the business, it no longer shows up on the first page of search.
Are you a business owner or entrepreneur? Would you like to be found by customers on Google easily? If so, then it’s time for your business page to make its debut. The best way to do this is with an optimized company profile that will show up in search results when potential customers are looking for companies just like yours!
A business page on Google will allow customers to find your company location easily. If you are not listed, you are missing out on valuable opportunities to get new clients and grow your brand.
Google Business Profile pages are free and easy to add and set up, but many small businesses do not put the time into their page that it deserves. They don’t complete each available section on their Google Business Profile listing page.
This is a mistake because Google can move your business higher or lower in search rankings based on how complete and optimized your GBP page is.
The biggest mistake we see businesses make is setting up their GBP page, then never updating their information, post, or images. Google wants and rewards fresh, relevant, consistent content.
If you’re a small business owner who is looking for more customers and higher levels of customer loyalty, then it’s essential that you take advantage of all the opportunities to get reviews from satisfied customers.
Google reviews matter. The importance of Google reviews should not be underestimated. Google is the gatekeeper to your business, and it’s important that you don’t get shut out by bad reviews on Google!
The good news is, if you want Google to love you, you need to request and consistently get good reviews from your customers. Responding to reviews in a timely manner, both good and bad, is equally important to Google.
There is a lot of discussion on how important it is to have images on google my business. A recent study found that over 80% of people think that the quality and number of images play a major role in their decision to visit a business.
So, what are your thoughts? Do you feel like this statistic applies to you? Remember, the quality of your images speaks volumes to a potential customer. Try to use original, professional-grade images – don’t post stock images that Google knows are available to anyone.
The importance of video as a marketing tool, specifically on Google Business Profiles, can’t be overstated. It’s one of the best ways to capture the attention of potential clients and convert them into customers. Whether you’re looking for an introductory video or want to introduce your company with a quick explainer video, we’ve got you covered!
Is your small/medium-sized business struggling with attracting new customer leads online? Do you want more visitors coming through the front door of your office but can’t seem to figure out how to get there?
At Hero Marketing Agency, we would love the opportunity to help you learn about all of the different digital marketing strategies and techniques available today that can help grow your business. Contact us now or call Josh at 830-388-8110 to learn more!
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.