4 Patient-Centric Approaches in Healthcare Marketing

healthcare digital marketing strategies

 

The modern healthcare market is more competitive than ever. Between telehealth providers and new offices popping up seemingly every day, it can be tough to differentiate yourself from the competition and attract new patients.

 

What’s the key to standing out? Patient-centric healthcare marketing. Everything you do focuses on clients and delivering positive outcomes. Why should your healthcare marketing strategy be any different? It shouldn’t be!

 

Here are four tips to make your next healthcare digital marketing campaign more patient-centric and impactful.

 

1. Get Personal

The age of generic communications has passed. Today’s patients crave personalized messages that speak to their unique challenges, concerns, and pain points. Therefore, you need to get personal in everything you do, including crafting emails, posting on social media, and planning your next blog.

 

Making your content more relevant begins with understanding your target audience. While you undoubtedly serve people from all walks of life, there’s a good chance that many of your patients have some shared challenges and concerns.

 

For instance, if one-third of your clients are older adults, consider running a campaign that speaks to age-based challenges.

 

2. Prioritize Education First and Conversions Second​

With healthcare marketing, it becomes too easy to hyper-focus on conversions. While you need your content to convert, it’s important to lead with educational information. Deliver value to prospective clients, and conversions will follow.

 

Address pressing concerns or publish informative and engaging content. Identify what topics are trending and build your blogs around those questions and common issues.

 

You’ll have plenty of data to figure out what’s important to your niche audience. After all, there are 70,000 health-related searches every minute.

 

3. Create Immersive Digital Experiences

All too often, healthcare marketing efforts fall flat because they deliver incomplete experiences. Convincing someone to click on a link or visit your website should be celebrated as a win. However, it’s only half the battle.

 

You must follow up on that win by immersing them in a robust digital experience. Modernize your website by filling it with powerful imagery and structuring the data using user-friendly menus. Make it easy for people to stay engaged and find what they are looking for.

 

4. Make Content Accessible and Easy to Digest

Finally, make sure the content you produce is easy to digest. Clients don’t want to be bombarded with complex legal language or difficult-to-grasp concepts. Break things down in a way that the average patient could understand.

 

Also, make sure that your healthcare marketing content aligns with state and federal laws. Be careful not to make promises, give overly specific advice, or do anything else that could expose your practice to liability. While you want to be helpful, you should also speak in generalizations to ensure nothing you say gets misconstrued as medical advice.

 

Need Help Getting Noticed? Hero Marketing Has Got You Covered

Ready to work with the best healthcare digital marketing agency in Colorado Springs? Hero Marketing has you covered.

 

Our leading healthcare marketing agency combines familiarity with industry-specific challenges with world-class creativity and a passion for getting our clients noticed. As a full-service firm, we handle everything from SEO to email marketing and site optimization. Book a call today to get started.