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11 Questions to Ask Your Potential Digital Marketing Agency

In today’s world, every business is going online. Pasting up posters and handing out flyers isn’t going to cut it anymore. Since over 85% of the US population is online, it only makes sense to advertise digitally. But choosing the right digital marketing agency to partner with can be difficult.

There are so many companies around, so you need to do your research to get the best option for you. There are a few things you should ask any digital marketing agency you’re considering working with.

Read on to find out 11 of the most important questions.

1. What Digital Marketing Services Do You Offer?

Digital marketing is a term that covers quite a few different areas. It could be anything from boosting SEO to creating a new website. You need to ensure your chosen company offers all the services you need to push your business to the next level.

Think carefully about the types of marketing you require. Are you looking to help more potential customers find you online? Or perhaps you want to sell products to existing customers?

Discuss your needs with your chosen digital marketing company and find out if they offer the services you need. If you’re looking for SEO content but you hire a company that only does web design, you might not get the best result.

Here at Hero Marketing Agency, we offer a wide variety of marketing services. We can create a new website, run a social media ad campaign, manage PPC strategies, or provide SEO services. We have expertise in lots of different fields, so just let us know what’s on your mind and we’ll do our best to help.

2. How Long Have You Been in Business?

A digital marketing campaign could crucial to the success of your business. If things go right, your company could push on to new frontiers. So, you need to know you’re working with experience.

Experience is important. You should look for a firm that’s been in operation for a long time and has plenty of experienced employees.

We’ve been working in digital marketing since 2006. Additionally, many of our staff members have even more experience, working in various digital marketing fields for many years. We have the expertise to handle any task and meet the usual challenges that emerge over the course of a campaign.

3. Do You Have a Portfolio?

A digital marketing company can make a lot of claims about its expertise. But the proof is in the pudding, as they say. A portfolio demonstrating previous work can help you get an idea of whether a given agency is the right fit for you.

Any company worth its salt will have a portfolio to show you, which will allow you to get an idea about the kind of work they do. A good portfolio will showcase the different kinds of work a company can do as part of a marketing campaign.

We’re proud of the work we’ve done for previous clients. You can check out our portfolio on our website.

4. What’s Your SEO Strategy?

SEO, or search engine optimization, is one of the most important marketing strategies around. It helps to bring your business’s name to the top of Google and other search engines. That creates a funnel, with customers searching for specific keywords now directed to your business.

There are two main types of SEO services: white-hat and black-hat. White-hat services create quality content, organically and naturally including well-chosen keywords. Black-hat services use an excessive number of keywords, poor-quality content, and other underhanded tactics to boost your rankings.

It’s important to ensure your chosen company uses white-hat SEO tactics. Black-hat tactics are less successful in the long run and can give your business a bad name.

Good SEO needs a solid strategy behind it. If you work with us and require SEO services, we’ll work with you to outline a strategy that will boost your rankings over the long term.

Additionally, the SEO content we create will be entertaining and readable, providing more value to your customers and boosting your brand.

5. Who is My Point of Contact?

Communication is one of the key elements of a successful marketing strategy. As a client, you need clear streams of communication with your agency throughout the campaign. Things might change for you over the course of the campaign, and you need the ability to update information as it comes to you.

That’s why you need to find out about your point of contact for any campaign. You should have a direct email address and a phone number as a bare minimum.

When you work with us, you’ll get a dedicated point of contact so you can keep tabs on the campaign and request any necessary changes.

6. Who Will Manage the Campaign?

Although there might be many people involved in a digital marketing campaign, there ought to be one person who guides the process. This should be an experienced and talented manager who can bring the team together around a single vision.

You need to know who will be in charge of your campaign. This will help you to get a better understanding of how the campaign might take shape and how you’ll best communicate with the agency.

7. What Should I Be Changing?

Along with a digital marketing campaign, your chosen agency should be able to offer marketing consulting to improve your business’s digital presence. This could be anything from producing quality content to website updates to changing your branding or taglines.

Reach out to us and ask us for tips. We’ll be happy to offer our advice on how to grow your marketing campaign in the long term.

8. What Do You Need From Us?

The relationship between agency and client runs both ways. While a marketing agency should be able to craft the perfect campaign for you, they need feedback from you for the best results.

Before the campaign begins, ask what the agency needs to help everything run smoothly. This could include details of your previous marketing campaigns, any market research you’ve conducted, and your long-term business plan.

One of the most important steps is defining your customer. If you don’t know who you’re trying to reach, you risk wasting a lot of effort and money.

9. What Are Your Specialties?

We all have certain things we excel at in life. The same is true for digital marketing companies. Some businesses specialize in SEO, while others boast their best skills in web design.

Finding out more about an agency’s special skills will help you understand how they can excel in business. That said, you should be working with a company with well-rounded talents.

Over the years, we’ve developed our skills across the board. We have experts in a range of marketing fields. When you work with us, you’ll get the benefit of this combined expertise.

10. What Are Your Pricing Structures?

It all comes down to that bottom line. You need to know how much a campaign will cost before it starts.

We provide transparent quotes for our services. But you may also want to work out an hourly rate. After all, you never know if you might need some extra work carried out outside of your contract, so it’s best to know in advance how much this is likely to set you back.

Remember, a successful marketing campaign should bring in far more money than it costs in the long term. Making an investment now can help your company thrive in the coming years.

11. When Can I Expect Results?

In the business world, time is money. You don’t want to be sitting around for months on end wondering if your marketing campaign is successful.

As with any kind of marketing, it’s unreasonable to expect overnight results. It’s important to be patient and understand how to measure the success of your marketing efforts.

Establishing a dialogue about your expectations before the campaign begins can help you. With our vast experience, we’ll be able to give you a rough idea of when you should expect results. We’ll keep you posted throughout the campaign with transparent reports driven by data so you’re aware of any developments.

The Best Digital Marketing Agency for you!

It’s so important to be discerning when choosing a digital marketing agency. Making the right choice can send your business to the next level while choosing a substandard option can deliver mediocre results. Asking the right questions and getting as much information as possible can help you to make a great choice.

With office in Texas and Colorado, we’re available to serve all your digital marketing needs. We’ll be happy to prove it by answering any questions you have. Contact us today to set up a free consultation.

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.