2026 is poised to be a year where home service businesses dominate. The market is projected to grow nearly 19%, which bodes well for home services companies that know how to showcase what they bring to the table.
What are the best home services providers doing to stand out in 2026? Now is the time to find out.
Learn what the leading home services companies are doing differently in terms of content marketing, paid ads, and brand-building so you can maintain your edge.
How Are Top Home Services Companies Rethinking Lead Quality?
Leaders in the home services niche are prioritizing lead quality over raw volume. In doing so, they’re taking steps to:
- Tighten targeting parameters
- Rework messaging
- Change qualification criteria
The idea is to cast a narrower net, but to snag better leads in the process.
Why? For starters, following up with leads takes time. Even with automated marketing tools, chasing down every so-called “lead” can eat up time, resources, and money. When you focus on quality first, you’ll waste less time and make more progress with the consumers who are interested in connecting with you.
Why Are Leading Providers Investing More in Brand, Not Just Leads?
High-growth businesses know that trust is one of the most important currencies in the trades. Your reputation speaks for itself. That’s why top home services companies are working to build brand familiarity through consistent messaging and quality reviews.
Content marketing is invaluable here, as it can underscore your expertise. But don’t use it as fluff. Instead, produce content that your audience will engage with and learn from, such as how-to guides and service explainer videos. Prospective leads should walk away knowing more about what you do and the value you bring to the table.
What Has Changed About Paid Ads in the Home Services Space?
The most sophisticated home services companies are relying on PPC ads. However, they’re viewing them as part of a broader strategy.
This means they’re incorporating other paid and unpaid channels, including social media ads, video content, and good old-fashioned blogs. They’re also digging deeper into the data behind their ad spend to figure out how much they’re spending to get a job on the books.
How Are Top Companies Using Data More Effectively?
Leading brands are measuring what matters, including job profitability and customer lifetime value, to identify and overcome marketing challenges. Traditionally, these have been metrics that larger brands zoomed in on, but smaller businesses tended to look past.
The good news is that data analytics tools are more accessible than ever, meaning you can take a deep dive into the numbers and learn more about every facet of business performance.
Win Big in the New Year with Hero Marketing Agency
Hero Marketing Agency is a do-it-all partner that works exclusively with home services companies. Whether you need help with a specific area, such as content marketing or PPC ads, or you want us to build an entirely new digital marketing strategy, we’ve got you covered.
Schedule your 20-minute discovery call today to get started.