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As a business owner, it’s important to keep track of the latest marketing strategies so that you can stay ahead of the competition. In this blog post, we’ll take a look at some of the most important marketing trends from HubSpot’s Ultimate List of Marketing Statistics for 2024.
Whether you’re looking to update your marketing strategy or simply want to stay informed, read on to learn more!
71% of marketers say using strategic keywords was their number one strategy for SEO.
Do you think you can just stuff your website with keywords and rank higher? Think again. It’s not that simple anymore. Depending on your industry, using the right strategic keywords can be one of your most effective marketing tools. Keywords help you target your audience and drive traffic to your site.
At Hero Marketing Agency, we see many agencies picking keywords that are easy to rank for but do not drive traffic to the website.
An effective marketing strategy starts with keyword research and builds content and deliverables around those keywords. This is more important than ever after the series of “helpful content” algorithm updates from Google.
If you’re a business owner, it’s important to make sure you’re investing in SEO. By improving your website’s search engine ranking, you can bring more traffic to your site and grow your business.
However, making sure your website achieves a high ranking takes time and effort, so it’s important to make sure you’re dedicating the necessary resources to achieve this goal.
If you want to see real results from your SEO investment, it’s important to partner with an experienced and knowledgeable marketing agency. At our company, we have a team of experts who can help you improve your website ranking, create compelling content that engages potential users, and drives traffic to your site through targeted campaigns.
Don’t neglect local SEO if your business draws customers or patients from a local community.
Contact us today to learn more about how we can help you grow your business with SEO.
82% of marketers actively use content marketing.
Content marketing is a way to attract and retain customers by creating and sharing valuable content. This could be anything from blog posts and infographics to videos and social media updates.
By providing useful and interesting information, you can connect with your target audience on a deeper level, building trust and loyalty over time. Another benefit – Google loves fresh, relevant content and rewards websites with higher search rankings.
Think about your content marketing strategy in terms of how people are likely to process what you publish. This can help you create more effective messaging. If the information is presented effectively, it will be easier for users to learn and retain. As a result, they’ll be more likely to become clients or customers or become loyal followers on social media channels like Facebook or Instagram.
To learn more about creating an SEO-friendly blog that speaks directly to the needs of potential clients, contact us today! We can even do all the work for you with our Google Ads campaign management services where we handle everything from keyword research and copywriting up through landing page optimization so that your ads are delivering high ROI every time!
Are you looking to take your business to the next level, but don’t know how? Maybe it’s time to invest in video production. By creating engaging and visually appealing videos, you can reach new customers and grow your brand.
80% of video marketers claim that video has directly increased sales.
After Google and Facebook, Video (YouTube) is the most popular marketing platform.
An overwhelming majority of people (94%) report watching explainer videos to learn more about a product or service, with 84% being swayed to make a purchase.
Videos can help create a more personal connection with potential clients or customers, and they can also be used to educate viewers about the services you offer.
It’s becoming harder to stand out in the marketing space. Invest in video marketing and your business can gain an invaluable marketing tool and edge over competitors.
At Hero Marketing Agency, we pride ourselves in being “story tellers”. Let us help tell your story in print and video.
From a study of 1,000 small business owners, email marketing was ranked as the 2nd most effective medium.
Are you using email marketing to reach your customers? If not, you’re missing out on a powerful tool for reaching your target audience. Email marketing is an effective way to keep in touch with your customers, and it can help boost your sales.
Many businesses don’t use email marketing because they don’t know how to get started.
Hero Marketing Agency has a variety of email marketing tools for every budget and need.
Whether you’re looking to set up an account on the basic, cost-effective level with MailChimp or take your game up another notch by using custom CRM solutions like HubSpot – we’ve got what it takes.
We’ve found that email is a versatile tool for all types of professionals, from medical practices to tourism to corporate communications and outbound B2B services. The one thing they have in common – they want more customers!
It’s important to start planning now if you want to stay ahead of your competition in 2024. That’s why we offer free marketing audits – so that businesses like yours can get a glimpse into where they stand and where they need to go. Contact us today to book your audit and find out how Hero Marketing Agency can help you dominate your industry in 2024 and beyond.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.