As many as 45% of all new businesses close down after only 5 years of being in business. Businesses may fail for a variety of reasons, but it often has to do with poor marketing. If you aren’t prioritizing your marketing strategy, you will find that your business will never get very far.
This is why hiring a good marketing agency is so important. However, what are the pros and cons of hiring a marketing agency and how can you know if it’s the right choice for you? Keep reading and learn more about how it works below.
When you work on your own to promote your business, your marketing strategies will only be able to take you so far. At a certain point, you will run out of ideas, and you might start to rely on unoriginal or uncreative strategies. As a result, this lack of marketing ideas could lead to the eventual demise of your business.
If your marketing ideas aren’t always cutting-edge and high-quality, you will find that your target audience won’t be very interested in what you have to offer. This is one of the many reasons why it’s such a good idea to hire a marketing agency. Such an agency, of course, will have several trained professionals on hand to help you with your marketing strategies.
When you put several skilled minds together, you’ll never even have to worry about running out of marketing ideas. Instead, you’ll always have a steady flow of new and unique business ideas to ensure that your business remains as modern and successful as possible.
This will also give you an edge over the competition, especially if you know that your competition isn’t using any professional marketing services.
Another unique benefit of hiring such a service is that professional marketers have plenty of experience to bring to the table. If your business is still relatively new, you might not know the first thing about marketing and how to branch out so your brand can reach more people – but a marketing agency will provide you with people who have years of experience in this area.
Experience is everything in the world of marketing. The more experience you have, the better you will be able to handle certain marketing campaigns and ideas. A person with more experience will also be better at coming up with marketing ideas that are completely unique and original so that they’ll have a better chance of attracting more potential customers to your business.
Even if you don’t get a flood of new customers right away, you’ll at least get more brand awareness. If you don’t know what brand awareness is, it is exactly what it sounds like. It has to do with making more people aware that your brand exists.
This may sound like a simple task, but in reality, it is very important. As long as people know that your brand exists, they can always look up your business at a later time. This might result in new customers down the line.
But of course, brand awareness won’t even be possible unless you have a good marketing strategy running. And again, a marketing agency can help you with that.
The main downside of hiring a marketing agency is that you will, of course, have to pay for those services. Marketing services can be quite expensive, depending on what kind of service you’re getting. For that reason, many people often end up ditching the idea of hiring a marketing agency and instead try to do all of it on their own.
But is that really a good idea? Maybe not. If you don’t have any experience in marketing or promoting a business, then you might end up wasting a lot of time if you try to do it all on your own.
While doing your own marketing can work to a certain extent, it will only ever get you so far. At a certain point, you will hit a wall with your marketing strategies and ideas. At that point, you will find that your traffic will start to slow down and you may not be getting as many customers as you hoped you would get.
Even though doing your own marketing can save you some money, it usually isn’t worth it in the long run. This is because you won’t be able to hit certain goals, especially large goals if you’re only doing marketing on a small scale.
This not only can prolong reaching your goals, but it may even make your business’s foundation quite fragile, especially if you end up losing customers or if your rates of traffic start to decrease.
For that reason, it is usually a better idea to hire a marketing agency even if such a service does cost you extra money. This is because you are paying for services that you can’t normally do on your own. For example, a marketing agency can help you run an effective PPC ad campaign to get your brand seen by the demographic and in the geographic areas you want. They also can help you with SEO and content marketing, which can drive more traffic to your website and increase conversion rates.
Doing this on your own could be next to impossible, especially if you don’t have a lot of experience in this area. Marketing agencies can also provide you with marketing ideas that may not have occurred to you. This will give you the opportunity to always make sure that your campaigns and ideas are as fresh as possible.
This will keep your target audience engaged and always prepared to see what your brand has to offer next. When it comes to the cost of a marketing agency, you just need to keep your budget in mind. You obviously won’t want to opt for the most expensive marketing options if you don’t have to or don’t want to.
As long as you stay within a particular price range, you will find that you will still be able to benefit quite a lot from a marketing agency and you won’t have to break the bank while doing it either.
If you try to market your business on your own, you will most likely find yourself getting stuck in a rut of the same old marketing techniques that, in reality, won’t get your business anywhere. But when you hire a marketing agency to help you, that agency will provide you with all sorts of new and innovative types of marketing that you may have never even considered before.
A good marketing agency will also prepare monthly detailed reports for you to demonstrating the ROI you are receiving on your marketing dollars.
The possibilities are virtually endless when you work with a marketing service. Consider email marketing, for example. A marketing agency can help your business get involved with this type of marketing so that your brand’s reach can become wider than ever before.
Email marketing is often seen as a pillar of many successful businesses since it works so well and can reach such a huge number of people. There are also other factors that you might not have thought of such as SEO or search engine optimization. SEO can be very complicated for those who don’t know anything about it, but it is essential if you ever want your business to be a success on the internet.
Everything in life comes with upsides and downsides but for the most part, hiring a marketing agency is full of upsides. After all, such an agency can help you with developing a full marketing strategy, from coming up with new marketing ideas to creating content and graphics to helping you with SEO and more.
To learn more about our marketing services, contact us here.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.