Did you know that having a 5-star rating on Google means up to 39% more clicks in local search? However, many small businesses struggle to get reviews at all, much less five-star feedback.
The key to breaking the cycle and racking up more five-star reviews? Home services marketing! Here’s everything you need to know.
Why Are Online Reviews So Important for Local Businesses?
Online reviews are today’s version of personal recommendations. Most customers read reviews before they choose a local provider. That means your home services business needs a steady stream of positive feedback to build trust and improve visibility.
Google rewards active review profiles with higher visibility in Maps and search results. That means reviews have a direct impact on your local SEO performance. The more authentic, positive reviews you earn, the more credible your business becomes.
How Can You Encourage More Customers to Leave Reviews?
First, you’ve got to get noticed. Local marketing for home services helps home services businesses appear when customers are searching for offerings near them. If people can find you, they can inquire about the services you offer. That opens the door for you to provide great service and rack up those reviews.
Now for the next part of your plan. Make it easy for customers to leave reviews. After you complete a job, send customers a follow-up email or text thanking them for their business. Include a direct link to leave a review. You can also:
- Gently request or remind customers to leave you a review
- Display review QR codes on invoices or service vehicles
- Respond promptly to all reviews, even the negative ones
Be proactive. Capitalize on positive service experiences and don’t hesitate to ask customers to leave reviews.
3 Proven Tips to Earn More Five-Star Reviews
Here are three more tips to help you earn five-star feedback:
1. Optimize Your Google Business Profile
Your Google Business Profile is the digital storefront for local businesses. Make sure it includes updated service descriptions, high-quality photos, and accurate contact information. Posts and updates also help show activity and responsiveness. It’s your chance to make a positive first impression. Don’t waste it.
2. Use Social Proof
Social proof can make your site stand out. With that in mind, you should feature positive customer testimonials. Display them on your site, social media pages, and email campaigns. Sharing success stories reinforces your credibility and encourages more customers to leave feedback.
3. Build Partnerships Within the Community
Work with other local businesses to pool your resources and expand your reach. For example, plumbers can team up with electricians and HVAC providers. These partnerships help all involved and allow you to lean on one another’s reputations.
Need Local Marketing for Home Services?
Hero Marketing Agency specializes in local marketing for clients in the home services industry. Our team knows what it takes to get you noticed—for the right reasons. Call our team to get started today.
Want to learn more about local marketing for home services? Schedule your 20-minute discovery call.