5 Star Rated Company

Dominate Your Market with Paid Media Management | Increase Visibility & Attract Clients

Rise above the competition with Hero Marketing Agency’s Paid Media Management services. Tap into the power of targeted ads on Facebook, Instagram, YouTube, and Google to bring your brand to the top of search results.

Paid Media Management Can Help You Dominate The Competition

Give Your Company More Exposure and Attract New Clients

In today’s competitive landscape, gaining an edge over your competition is crucial for business success. One potent tool that can help you achieve dominance in your industry is paid media management. This strategic approach not only enhances your company’s exposure but also attracts new clients, propelling your business to new heights.

How Does Paid Media Management Help?

Paid media offers a significant boost by leveraging major social media platforms such as Facebook, Instagram, YouTube, and Google. Whether you’re promoting an event, showcasing your services, or engaging in general marketing, paid media widens your audience reach, ensuring that your message resonates with potential customers across various digital channels.

Paid Media is a Blend of Art, Science, and Data

Effective paid media management requires a blend of art, science, and data analysis. It’s not just about creating visually appealing ads but also about targeting the right audience segments.

By conducting thorough audience audits and A/B testing different ad sets and channels, you can optimize your paid media strategy for maximum impact. Regular review and analysis of data allow for strategic adjustments, ensuring that your ad spend delivers tangible results.

“Paid media is a blend of art, science, and data. No longer should the ad just look good, but it should target the right people. We start by performing an audit of the audience our clients want to attract through our in-house on-boarding strategy. From there, we define the target audience and A/B test different ad sets and marketing channels. Finally, we review the data with each of our clients monthly or quarterly and make pivots to their spend.” Kurt Cannarella, Director of Paid Media for Hero Marketing Agency.

Do You Know Your Customer Journey?

Paid media is instrumental in mapping the customer journey or attribution process. By comprehensively understanding how customers discover, research, and engage with your business, you can tailor your paid media efforts to effectively guide them through each stage of the purchasing decision, ultimately fostering brand loyalty and advocacy.

How Does Paid Media Work?

Let’s look at an example of how digital marketing and paid media works: A local golf course is hosting an event on a certain date. The paid media management team has a digital strategy and has already done the research and knows the type of audience to target.

A well-crafted paid media strategy would involve targeting potential attendees based on their interests, demographics, and proximity to the venue. Utilizing platforms like Facebook, Instagram, and Google, the campaign may include event pages, video ads, social media posts, email marketing, and blog content to generate awareness and drive registrations.

Do You Want to Dominate Your Competition?

If you want to become the first option above your competitors, look into Paid Media Management. It’s an aggressive and proven tactic when deployed effectively. Spending is at an all-time high on Google and social media platforms. Are you in the game or watching from the sidelines?

Partnering with a reputable agency like Hero Marketing Agency provides access to expert guidance and optimization strategies. With a focus on maximizing ROI and ensuring efficient use of advertising funds, experienced professionals can tailor customized paid media solutions to align with your business objectives and drive sustainable growth.

Contact Hero Marketing Agency or call founder Josh Cates at 830-388-8110 to learn how we provide the solutions your business needs to thrive!

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.