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The more digital the business world becomes the greater the demand for SEO and related marketing services. Since 2017, the market for SEO consultants in the United States has been growing by about 17.8% each year on average. This industry now has enough demand to generate over $77 billion in revenue every year.
As impressive as this growth rate is, we might see even more businesses seeking out SEO services in the years to come. It is becoming more difficult for businesses to show up on the front page of search engines without expert help.
There are many signs that can indicate that a business would benefit from hiring SEO services. However many of these signs you see in your business today, there is a good chance that you will see more of them show up as the years go by. So how can you know if your business needs SEO services to help it achieve its next level of growth?
Read on to learn all about the top ways to know if hiring SEO services is the right move for your business!
These days, the SEO game is more complicated than ever. The good news is that there is also more quality information about how to do your own SEO than ever before.
In the past, many businesses have managed to achieve reasonable SEO success by learning only a little bit about the field. However, as SEO competition becomes stiffer, it is becoming harder to achieve SEO success without professional help.
If you have noticed that your past SEO work is no longer enough to help you achieve organic traffic, then you may need to turn to expert SEO services that can help you enhance your website’s search engine optimization.
More business owners are realizing how effective different types of SEO content generation can be. Business leaders tend to be experts in their industry. They know what questions their customers have and how to answer them.
This provides them with exactly the knowledge they need to create interesting content that potential customers will want to read. However, even the best knowledge will not attract new customers if no one ever gets to read it.
To achieve the best results, you may want to combine your industry insights with the SEO expertise of professional digital marketing services.
They can help you come up with a plan to create powerful content that will help you build up a larger online following. Once you have people coming to you for a greater understanding of your industry, it is inevitable that many of them will turn into customers.
This is also a powerful way to help you enhance your brand. Quality SEO content helps your brand give an impression of authority and expertise.
Some business owners are unsure about how to tell how good or bad their current SEO is. However, there is a simple test you can run to find out if your SEO is achieving the results you want.
Try to find your business online by typing in some generic search terms relevant to your industry. Unless you have excellent SEO, there is a good chance that you will not be able to find your business right away.
You can follow up by adding search terms that are more and more relevant to your specific business. Depending on the quality of your SEO, you might have to go as far as typing in your business name before it finally shows up on the search engine front page.
If this describes your situation, then you need an SEO boost from professional services.
As you try out this test, remember to use an incognito browser or borrow someone else’s device. If you have visited your website on your device before, that can make it show up on search engine results even if it does not show up for other people.
Another tip if searching from a mobile device is to drive 2 – 5 miles away from your business before you search. Searches are location based, and many business owners think they’re doing great because they do their searches from the business location. You might be amazed what a difference just getting a few blocks away can make in search results.
Many people spend years learning about how to achieve great SEO results. However, most business owners do not have the time to become SEO experts. The more limited your SEO knowledge is, the higher the chance you will need to outsource your SEO to a service.
In today’s digital world it is essential that you have a reasonable quality of SEO to help you establish an online presence. If you don’t have the knowledge to achieve that yourself, working together with SEO services can be the best solution.
In other cases, you might have the ability to achieve great SEO results on your own. However, you may be preoccupied with more urgent business matters. If you don’t have the time to get your website SEO where you want it, then that can be a sign that you should find a great SEO company to help you.
One of the greatest things about SEO is that it provides efficient results. Once you have improved your website SEO, it will continue to attract new customers for months or even years to come.
However, if you don’t have great SEO, you will need to spend more on other forms of digital marketing. If your digital marketing budget is getting bigger than you would like, that can be an important sign that you could achieve great results at a lower price by investing in powerful SEO.
The more you depend on organic traffic to your website, the more vital it is that you continue to reach new customers through search engines. If you let your SEO stagnate, then your business may start to lose a big chunk of its ability to attract new customers.
Sometimes, people visit a website only to decide that it is taking too long to load and go elsewhere. This is called bouncing off of a website. If this is happening to your business website a lot, it can be a sign that you need SEO services to help you design a website that will draw visitors in faster and keep them interested in what your website has to offer.
On the other hand, you may not have a detailed understanding of how well your SEO is performing or not. If you haven’t been studying your SEO performance, it is likely that it is not at the right level for your future business growth. Creating effective SEO requires improving your website, analyzing the results, and then making further improvements based on how people are responding.
There are a lot of tips and tricks out there that can help you boost your SEO. However, individual tricks are no match for a well-considered plan. If you haven’t built powerful SEO using a careful plan, then your business may benefit a lot from the help of professional SEO services.
The right SEO company can assess the strong points of your website SEO and help you lean into them while also shoring up its weak points.
If you have never worked with an SEO service or professional before, you may not realize how much value you are leaving on the table. As helpful as it can be to hear about how powerful SEO services can be, that is no substitute for seeing them in action for yourself.
On top of that, if you have never worked with an SEO agency before, there is probably a lot of low-hanging fruit you could pluck by partnering with the right company.
At the end of the day, the only requirement for hiring SEO services is that you want to achieve greater business growth. No business website has perfect SEO, so there is always something that can be improved to help you get your product or service in front of the eyes of new customers.
We hope that learning about the signs that you might need to hire business SEO services has been helpful to you. As time goes by, it is going to get harder and harder to maintain a strong presence on search engine results. The right SEO services can be the key you need to continue to stand out from your competitors and achieve business growth.
To learn more about how you can find the right SEO services for your business, reach out and get in touch with us here at any time! With offices in Colorado Springs and San Antonio, we’re here to help.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.