The Importance of Service Area Pages for the HVAC Industry

HVAC service area pages

 

As of 2023, there were over 145,000 registered HVAC companies in the United States. With so much competition, getting noticed in the HVAC industry can feel impossible.

 

Want to know the secret to making your business stand out? Area-specific service pages are the answer! Here’s everything you need to know.

 

What’s a Service Area Page?

A service area page provides detailed information about the specific geographic locations you operate within. For example, you might have pages dedicated to different cities, neighborhoods, or regions.

 

You’ll include all sorts of handy information about the services you offer in that area. Great service pages also feature customer testimonials, localized imagery, and relevant keywords. For example, if you offer HVAC repair in Atlanta, you will want to create a page that uses variations of the modifier “in Atlanta” throughout the content.

 

Service Page vs. Landing Page

There’s a common misconception that landing pages and service pages do the same thing. That’s not true. A landing page is usually built for a specific campaign.

 

For example, if you want to get more customers to sign up for an AC tune-up, you might create a landing page just for that service. Landing pages are usually linked to paid ads on social media or Google.

 

Service pages are more for organic search. If someone needs HVAC help in an area you work in, the page will tell them all about the services you offer and the great job your company does.

 

Why They Matter

Here are a few things you can achieve with HVAC industry service area pages:

 

Boost Local SEO

The HVAC industry relies heavily on local SEO. You want your site to be easy for customers to find when they are conducting location-based searches. Including keywords related to your business and the locations you serve can increase your chances of appearing at the top of search engine results for those terms.

Improve the User Experience

If someone is having an AC problem, they want to know if you service their area. If you’ve got a dedicated page that features the name of their city or neighborhood, they will be more confident that you can help with their HVAC issues.

 

Establish Trust

By creating detailed service area pages, you can demonstrate that your HVAC business is established and knowledgeable. You want users to trust that you can help, especially if they have a serious AC concern.

 

Tips for Creating Great Area-Specific Service Pages

Here are a few quick tips to make your pages stand out in the HVAC industry:

  • List the cities or neighborhoods you serve
  • Highlight any services that are particularly important to the area
  • Add customer testimonials
  • Use images related to each region, like a photo of a major landmark or a map of the city

These subtle tactics can make your pages appear credible and trustworthy.

 

Expand Your HVAC Website With Hero Marketing

Hero Marketing Agency provides expert marketing for HVAC companies. Our personalized services are designed to increase your visibility on search engines like Google while helping you connect with prospective customers in your area. If you are ready to get noticed, book a call with our team.