In the world of digital marketing, time waits for no one. Between radical emerging technologies like AI and shortening attention spans, marketers must race to keep up with competitors.
The latest social media trends reflect these changing times. Greater emphasis is being placed on short-form media to grab the public’s fickle attention quickly. And innovative marketers are utilizing things like AI and VR, albeit with mixed results.
Some things haven’t changed, however, and those include the benefits of social media. Despite the shifting landscape, social networking continues to be one of the most effective ways to get attention and spread your message.
You just need to know how to do it in the right way.
If you want your business or agency to be competitive on social media platforms today, you need to be prepared. And that means knowing what trends are happening now and expected to happen soon.
In this article, we’ll go over the top social media tips for capitalizing on current trends. To find out how you can best leverage social media this year, keep reading.
At one time, brands could post simple messages about new products and offers on social media and get attention. But a trend away from dry corporate-speak and towards more authentic, sincere messaging has been ongoing for some time.
These days, people have a tendency to tune out advertising. This shouldn’t surprise us since ads are plastered everywhere on the Internet. People were bound to start ignoring them at some point.
So, in order to get your message noticed, it can’t feel like an ad. At best, it should be remarkable and unique, like a good Super Bowl ad. At the very least, it should feel like something a human being, and not a soulless company, would share.
The Internet has brought on a massive wave of information and transparency. It’s harder than ever before to keep secrets, and if one person catches wind of a scandal, you can be sure the world will know about it soon.
As a result, businesses are held to a higher standard by consumers than ever before. People want to feel like the brands they’re supporting are making the world a better place. In turn, brands have begun to make their public images a big priority.
This comes with a major caveat, however.
Although people like to see brands doing genuinely good things in the world, they also have a zero-tolerance level for hypocrisy. A business cannot claim to operate at a high standard of integrity while directly supporting questionable things.
As if that wasn’t bad enough, many consumers are feeling fed up with brands’ attempts to curry favor with cheap appeals to sympathy or morality. It’s no longer enough to do lip service to a good cause—you must actually support it tangibly.
However, the solution is simpler than it might seem. A business must know what its values are and support them openly, tangibly, and unapologetically. Not everyone will share their values, but those who do will appreciate it even more.
Consumers have run out of patience for brands that act like they’re entitled to their time and attention. It’s no longer sufficient to spam audiences with sales messages and quirky memes.
To get ahead, brands must focus on providing value first.
As any SEO marketer can tell you, this trend has been going on for a long time—almost since the dawn of marketing itself. SEO blogging and YouTubing are prominent examples of ways that brands try to provide value to audiences.
But content marketing is only becoming more important over time as brands compete with one another for the public’s limited attention. In the end, the business that offers the most value first wins.
The idea behind content marketing is optimistic but simple: if you give first, others will give back more later. In other words, when a business gives away valuable information and resources, people will buy their paid products later.
A common misconception is that by giving away too much value, you won’t have anything left to sell afterward. After all, if people can get your best work for free, why would they pay you for it?
But as it turns out, customers don’t see it that way. Yes, some will take your free offers without buying any of your paid products. But many more will feel indebted to you for the value you gave away, and they’ll become repeat customers.
It’s been well-known for some time that people spend more time browsing the web on their phones than they do on traditional computers.
This has been especially important for web developers, who have pivoted from designing for desktops to focusing on mobile browsing. But it’s a concern for social media marketers as well.
When you spend all your time at work on a desktop computer, it’s easy to forget that most of your audience is viewing your content on much smaller screens. That’s why you must focus consciously on doing mobile-first design.
This approach applies to all aspects of your digital strategy. Images that you share should be formatted to suit all screen sizes, but that’s just the beginning.
Calls-to-action must lead to responsive webpages that are easy to view on mobile. The actions you want your audience to take must be possible and convenient on mobile devices. And articles and videos should be brief and to the point.
As part of the mobile revolution, vertical video has taken social media by storm.
While it has pretty much always been possible to upload vertical videos to YouTube and other platforms, it was uncommon and often frowned upon. But that changed when TikTok entered the scene. Now, vertical video is everywhere.
And it isn’t hard to see why. People use their phones in a vertical position, so having videos formatted to fit their screens perfectly was always an obvious next step.
Making short videos mainstream was also fairly predictable, given the wealth of distractions on the web. Shorter videos can get more views more easily because they’re not asking for as much of their viewers’ time.
One benefit of this is that organic reach with short-form video is still achievable, especially on TikTok.
Whereas many platforms became overpopulated with content and ceased to offer much organic reach, this hasn’t happened yet on TikTok. Even YouTube Shorts, the video giant’s TikTok alternative, has impressive organic reach.
Making high-quality short-form videos that people like to watch and share can be tricky. But the brands that get it figured out will reap the benefits for years to come.
Nearly every major social network offers live-streaming capabilities these days. And with the right strategy in place, streaming can be a great way to foster a brand’s audience and stand out.
However, live-streaming can be as tricky as short-form video to get right. Although you could simply stream premade YouTube videos, this isn’t the way to get the most value out of streaming.
The most significant aspect of streaming is community involvement. Because the show is happening live, viewers can interact directly with the host and one another. This elevates it far beyond other types of content.
With the right content, host, and promotion behind it, a regular live stream can transform your passive audience members into raving fans.
All around the world, companies realize that consumers connect with individuals far more easily than with brands. No example of this is more obvious than the rise of influencer culture.
Social media influencers have become mainstream businesses all on their own, and the pool of successful influencers is only growing wider.
Fortunately, your brand doesn’t need to become an influencer or create one to capitalize on this. Instead, it can sponsor influencers that are already popular.
Even an influencer with a small audience can offer an excellent opportunity for a business to expand its reach. And if the influencer and business are both targeting a niche, tight-knit group of people, all the better!
Social media trends can be an enigma. It isn’t always clear what’s going to be popular or why. But with this list, you should have an idea of what to expect in the coming year.
If you’re a social media manager or entrepreneur who feels out of their depth, you might want to consider hiring outside help.
Social media services will watch trends and develop content for you while you focus on what matters. An agency like Hero Marketing Agency can even manage your website and SEO. Contact us and take your business to the next level.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.