The home services market is growing fast, but so is the competition. Whether you’re in HVAC, landscaping, pest control, or plumbing, standing out from the crowd means having a strong digital marketing strategy in place.
If you want to draw attention in the crowded home services market, you need to use these proven tips:
Make Local SEO Your Foundation
Local search engine optimization lays the framework for all other home services marketing efforts. It helps you connect with local customers who live in your service area.
Start by optimizing your Google Business Profile and ensuring your name, address, and phone number are consistent across every directory. Use keywords like “AC repair in [City]” or “emergency plumbing services” to rank for the services people are actually searching for.
Build a High-Converting Website
Home services marketing campaigns are designed to drive people to your website. The question is, what will they see when they get there? You need a site that looks good and performs even better. Here are a few things to look for when evaluating the state of your website:
- Clear CTAs
- Mobile-friendly design
- Easy-to-find contact forms
- Customer testimonials
- Service area maps
Does your site need an overhaul? Seek out a professional graphic design and website optimization partner to build a site that customers love.
Invest in Paid Advertising Without Breaking the Bank
Google Ads and Local Service Ads are powerful tools for home services marketing. These platforms let you reach customers who are already actively looking for your services. Unlike traditional ads, you only pay for results. When managed correctly, paid ads can deliver fast, measurable returns.
Just make sure you set up your campaign with strict spending controls. Otherwise, you’ll burn through your marketing budget fast and may not have much to show for it.
Use Email and SMS to Stay Connected
Staying connected with past and potential clients is key. Email and SMS marketing allow you to:
- Send appointment reminders
- Share seasonal promos
- Follow up on service quotes
Automating these follow-ups can help you capture more leads and seize every opportunity to win business. Just make sure to set up a reasonable messaging schedule that keeps your business top of mind without overwhelming your audience.
Track, Analyze, and Improve
If you’re not measuring your marketing efforts, you’re just guessing. Use analytics tools to understand what works, what your customers like, and where you can get better. A great home services marketing agency will help you capture and interpret the data so you can improve over time.
Book a Call with Our Home Services Marketing Agency Today
Success in digital marketing for home services isn’t about chasing trends. You can win by applying these tips and consistently doing things that your competitors aren’t, such as following up with leads who request a quote and positioning yourself as a responsive business owner.
Need help jumpstarting your marketing strategy? Hero Marketing Agency offers bespoke digital marketing for home services brands. We know what it takes to get you noticed, generate quality leads, and help you grow your reach online. Schedule your 20-minute discovery call.