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Should You Hire a Website Design Company | Hero Marketing Agency

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9 Reasons Why You Should Hire a Website Design Company

About 38% of consumers will stop interacting with a website that’s poorly designed. Another 38.5% judge a business based on a glance at the company’s website.

Poor online user experiences drive almost 50% of visitors to choose competitors instead, too.

If you’re neglecting your company’s website, consider hiring a website design company this year. With their help, you can start appealing to your target audience. You could have an easier time attracting visitors, establishing your credibility, and generating online sales as a result.

Not convinced? Read on to discover nine reasons to hire a professional website design company today!

1. Real Research

In order to make an effective website that appeals to your ideal customers, you first need to gather research. Otherwise, you might not make design choices with your audience in mind.

An experienced website design company can gather this research for you. They can determine who your customers are and what they care about. Then, they can make web design choices based on your customers’ preferences.

Personalizing your website with your audience in mind can help you generate more leads. Your customers will recognize you care about their needs. They might feel more inclined to choose your brand over a competitor as a result.

2. A Better User Experience

Nearly 90% of consumers won’t return to a website after a bad user experience. Meanwhile, 70% of online businesses fail due to bad usability.

Only 55% of companies, however, conduct any form of user experience research.

If you’re neglecting the user experience on your website, visitors might leave without exploring other pages. Each time someone leaves, your bounce rate will increase. A high bounce rate can hurt your organic rankings on search engines like Google.

Lower rankings will make it more difficult for future customers to find your business online.

Look for a website design company that understands user experience design trends. They can help you make a website that’s attractive and easy to use.

Improving the user experience on your website can benefit your search engine optimization (SEO) and pay-per-click (PPC) advertising efforts.

3. Stronger SEO

SEO can help your website rank higher on search engines. Higher rankings will help you generate:

  • Brand visibility, awareness, and recognition
  • Website traffic
  • Leads and sales
  • Quality backlinks
  • Brand trust, loyalty, and credibility
  • A higher ROI

Your website design can impact your SEO efforts.

For example, Google uses mobile-first indexing, reviewing the mobile version of your website first when determining rankings. If your website isn’t mobile optimized, your competitors might appear ahead of you on search result pages. Your would-be customers might visit a competitor’s website before looking at yours.

Look for a web design and development agency that also offers SEO services. They can design your site with SEO in mind. Then, you can use both digital marketing strategies to help your business grow.

4. Keep Up With Trends

If you’re behind the latest web design trends, your site could look old and outdated, or even worse, it could be a leased website. Consumers might think your entire business is behind the times. They might question your credibility as a result.

Look for a website design agency that keeps up with the latest design trends. They’ll ensure you remain relevant.

They could help you appeal to your target audience by helping you get leagues ahead of your competitors, too.

5. Build Trust and Authority

Your website’s design has a 75% influence on your credibility. Consumers will make conclusions about your legitimacy just by glancing at your site.

In fact, nearly 50% of consumers say a website’s design is the number one factor they use to determine a company’s credibility. Without credibility, people won’t start shopping from your store. Instead, people will start leaving your website without exploring your content.

Remember, your bounce rate could increase, causing your organic search engine rankings to drop. You might struggle to generate website traffic and brand trust in the future without strong rankings.

Before that can happen, work with a professional website design company. They can help you establish your credibility through your website design.

Professional web design services can make a small business look like a competitor within the industry. You can establish your credibility through your design and elements like customer reviews. Establishing your credibility in the industry could encourage more people to trust your brand.

In fact, 85% of customers trust online reviews as much as personal recommendations from friends. A few small changes to your site—from adding testimonials to thought-provoking blog posts—can help you establish your credibility.

You could even become a thought leader in your industry, which can help more customers trust you as a go-to resource.

Generating brand trust can help you encourage brand loyalty in time. As you attract repeat customers, you’ll generate repeat sales, too. Your ROI could improve, enabling your business to grow long-term!

Don’t let an ugly, unappealing website hurt your business. Instead, consider requesting professional website design services this year. With help, you can create a wow-worthy website that can help your business reach the big leagues.

6. Experience and Expertise

It’s sometimes difficult to make informed design choices if you lack years of web design and development experience. You might make design choices that can make your website look old and outdated, too. Remember, your website’s appearance can impact your credibility, costing you potential customers.

Instead of going the DIY route, trust your website design company. You can leverage their years of hands-on experience in the industry. Leveraging their experience and expertise can help you make more informed design choices.

Talk to your design team about the shortcomings you’ve experienced in the past.

For example, maybe people leave your site without exploring your content. Maybe they’re struggling to navigate, or the content is hard to read.

They can help you appeal to the latest design trends while ensuring your website appeals to your ideal customers. Leveraging their expertise can help you make smarter decisions that will turn your website into an effective tool for marketing your business.

7. Generate More Conversions

Improving your website’s design and development can help you generate more conversions.

For starters, you’ll have an easier time improving your organic search engine rankings. Remember, higher rankings can help you generate more website traffic. Attracting more people to your website can help you generate more leads and sales.

Improving your website can make it easier for consumers to learn about your business, too.

You can highlight the benefits and features your products and services offer. You can help consumers determine your unique value proposition, too. You’ll have an easier time standing apart from competitors within your niche as a result.

Once consumers recognize your experience, expertise, and unique value, they might decide to give your brand a try.

Meanwhile, updating your website can allow you to maximize your website for conversions.

For example, you can add an eye-catching button on the navigation bar to encourage immediate conversions. You can simplify your forms to ensure they’re easy to complete. You can also add a chatbot to your website or a pop-up to encourage conversions before visitors leave.

Otherwise, you can add lead magnets to your pages to encourage more people to provide their emails.

With help from an experienced website design company, you can find new opportunities to convert visitors into leads or sales. Your ROI will rise, allowing your business to grow.

8. Save Time and Money

Trying to build a website on your own can become time-consuming and messy. That’s time you could dedicate to growing your business or helping customers instead. Meanwhile, you could waste money on ineffective builders or plugins.

Instead of wasting valuable time and money, invest in professional website design services this year.

Choosing an experienced design team can help you strengthen your website, turning it into a marketing machine. You can use your website to communicate your value, expertise, and years of experience in your industry. A strong website can help you generate high-quality leads, which will boost your ROI.

Instead of wasting money, you can use your website to make money, allowing you to grow.

9. Strengthen Your Entire Strategy

Your website will act as the foundation of every digital marketing strategy you plan in the future.

For example, your website will house your unique blog content. You can use blogging to boost your organic SEO rankings.

Google also looks at your landing page experience when determining your PPC advertising quality scores. Low quality scores can make your cost-per-click more expensive. You might lose valuable ad positions, too.

Improving your website can benefit your SEO, PPC, email, and social media marketing strategies.

You can create a cohesive, omnichannel marketing strategy to appeal to new customers.

Creating a cohesive strategy could help you generate more sales and a better ROI.

Wow-Worthy Websites: Hire a Website Design Company Today

Don’t let your old website hurt your digital marketing strategy. Instead, consider hiring a website design company this year. With help from an experienced team, you can turn your website into a marketing machine.

Start creating a website with help from an experienced team today.

Eager to turn your website dreams into a reality? We can help.

Contact us to get started today. Your pathway to marketing excellence starts here.

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Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.