Your website design is how your home services business makes a first impression and draws in traffic. It should work as hard as you do. If your home services website is not helping you attract and convert customers, it may be time for a change.
How Can You Tell When Your Home Services Website Is Outdated?
Your website design should be modern, responsive, and fast. If your site looks like it was built before smartphones existed, visitors will notice, and so will search engines. Red flags include:
- Outdated design
- Broken links
- Slow load times
When a potential customer can’t find what they need quickly, they move on to competitors who invest in professional website design and user experience.
Why Does Slow Performance Hurt Your Business?
Speed is everything online. A delay of even one second can cause customers to bounce, and they’ll likely end up on your competitor’s page. If your home services website takes more than three seconds to load, you’re losing leads before they ever see your content.
Common culprits include oversized images, outdated plugins, and unnecessary code. A professional web design company can audit and optimize your site to ensure it meets the demands of today’s consumers.
4 Signs Your Home Services Website Needs an Overhaul
There are four major signs you need to invest in your website.
1. Your Website Design Isn’t Mobile-Friendly
Over half of internet traffic originates from mobile devices. If your site doesn’t create a great experience for mobile users, you are missing out on a huge opportunity. Upgrade it to promote a frictionless experience for everyone.
2. You Are Bringing in Fewer Leads
Have you noticed a dip in traffic? Declining performance often points to outdated SEO elements or poor content. Sometimes, it’s a mix of both. Technical issues could also be dragging you down. The best solution is a major overhaul.
Refreshing your home services website with new content and clear calls to action will go a long way in bringing that missing traffic back. You want to get back on page one of search engine results pages, so your site is easier to find.
3. Your Brand Has Changed
Your business evolves. Maybe you’ve expanded your service area or added new offerings. If your site still reflects the old version of your company, you’re sending mixed messages. An effective website development project can realign your site with your brand, providing consumers with the consistency they expect.
4. You Need to Reach a New Audience
Are you trying to break into a new market? Fine-tuning your site to leverage local SEO best practices will help you connect with adjacent markets in your service area. You can also revamp your site to better connect with other audiences and grow your business.
Partner With Our Website Development Team
Hero Marketing Agency is a full-service SEO and web design company that knows how to help home services brands get noticed. If your site needs an upgrade or refresh, we can help. Schedule your 20-minute discovery call.