The Importance of Conducting an End-of-the-Year Website Audit for Your Home Services Business

Website audit

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As the year winds down, your digital presence deserves the same attention as your books and marketing budget. If your web design and functionality are outdated or overwhelming, you’re going to struggle with a high bounce rate. Now is the perfect time to find and fix these shortcomings.

A thorough website audit ensures your home services business enters the new year with a site that performs efficiently, ranks well, and drives leads. Here’s what you need to know.

What Does a Website Audit Include?

A website audit is a deep dive into your site’s performance, content, and design. It identifies issues such as:

  • Broken links
  • Slow load times
  • Missing meta tags
  • Outdated plugins
  • A clunky layout

Most home services business owners know that prospective customers will judge the company based on its website. What they (or you) may not realize is that this process takes place in just 50 milliseconds. If any or all of the above issues are present on your site, they will negatively impact how customers perceive your business.

How Can a Website Audit Improve Conversions?

A well-executed audit uncovers small issues that can have a lasting impact on sales. For example, improving your call-to-action buttons and cleaning up duplicate pages can directly enhance conversions. An audit also highlights where you are losing visitors and why.

So what do you do if your website audit reveals you are due for an overhaul? Partner with an experienced website design provider, and get to work. Making some focused changes can unlock some tangible benefits that help your business grow.

3 Key Benefits of an End-of-Year Website Audit

Ready to gear up for the new year with an audit? By doing so, you can:

1. Boost SEO Performance

Search algorithms change frequently. To keep pace, you need to address SEO issues such as broken links and missing schema. A website audit helps you identify and resolve shortcomings that could hurt visibility. When potential customers search for local services, your business stays at the top of the results.

2. Improve the User Experience

An audit helps you uncover problems that may negatively impact UX, such as broken links and a clunky layout. A site that loads fast and looks great on mobile will be appealing to your target audience. As a result, customers will walk away with a positive first impression of your business.

3. Keep Your Brand Current

Year-end audits are a great time to review your branding and content. You should focus on:

  • Updating testimonials
  • Revamping service descriptions
  • Refreshing your blog

A few small changes can show customers that you’re active and reliable.

Putting the Results of Your Website Audit to Work

A website audit can reveal what’s going well, what’s not, and what you need to do better before we turn the page on 2025. However, updating websites can be tedious and time-consuming to do on your own, especially if web design isn’t in your wheelhouse. Hero Marketing Agency is your reliable resource for website audits and much more.

Schedule your 20-minute discovery call.

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Meet the Author

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.