Case Study: Turning a 65% Revenue Decline into 114% YoY Growth

Gulf Coast Florida
Background

Early 2024: the owner of a midsize HVAC firm in Florida called Hero Marketing in crisis. Revenue had plunged 65 percent year-over-year under a previous agency; phone lines were quiet and cash flow was collapsing.

Objectives:

Strategy

Pillars & Key Moves

Key Moves

Rebuilt campaigns around high-intent AC repair & replacement keywords; launched responsive search ads; activated Google Local Services Ads with “Google Guaranteed” badge.

Key Moves

Connected GA4, call-tracking, and Housecall Pro revenue streams to ad platforms for ROAS-based bidding.

Key Moves

Deployed AI-friendly service-area guides and FAQ schema to win Google AI Overviews.

Key Moves

Review-generation playbooks, fresh photos, and UTM tagging to attribute calls and clicks.

Results (June 2025 vs. June 2024)

KPI
YoY Change

Completed revenue

+114 %

Avg. revenue / job

$633 → $1,217 (+92 %)

Organic avg. position (Q2)

+69 %

GBP impressions (Q2)

+61 %

GBP interactions

+37 % (calls +20 %, web clicks +53 %)

New website users (Q2)

4,427 of 4,473 total sessions were first-time visitors

Business Impact
Key Takeaways

Hero Marketing turned a failing HVAC operation into a high-growth powerhouse—proof that data-driven strategy, relentless optimization, and a customer-first mindset can literally change a business’s future.