Our leadership team isn’t made up of marketers who studied your industry from the outside. We’re former 8-figure home service operators who built, led, and scaled companies exactly like yours — then turned that experience into a repeatable growth system. We’re not here to sell you marketing. We’re here to take you where we’ve already been. Multiple times.
Built by operators who’ve run your P&L, not just your ad account.
Imagine Having a Team of Former 8-Figure Operators, Marketers, and Analysts Driving Your Growth. Tired of carrying the weight alone? Our team of proven 8-figure operators, seasoned marketers, and expert analysts are here to be your partner. From coaching and marketing to strategy and operations, we deliver the experience, insights, and systems you need to scale with confidence and dominate your market.
Six disciplines, run as one connected system — coordinated, measured, and accountable to your business results.
Explore Our ApproachAccount architecture and bid strategy engineered for measurable return — not vanity clicks.
Learn moreEditorial calendars and community management that compound trust with every post.
Learn moreVisual systems built to hold up consistently across every surface your brand touches.
Learn moreTechnical and editorial groundwork that earns durable, compounding search visibility.
Learn moreConversion-engineered builds that turn traffic into scheduled calls and qualified leads.
Learn moreNarrative and long-form assets that position your team as the authority in your market.
Learn moreSix disciplines run in-house as one connected system — coordinated, measured, and reported on under a single team, not six separate vendors.
We’ve been in your shoes. Not as consultants who read a case study, but as operators who ran the trucks, hit the payroll deadlines, and grew multiple eight-figure home service companies. We know what it feels like when your marketing spend keeps rising and nobody can tell you why revenue isn’t following.
We don’t sell packages. We build a custom-tailored growth strategy from your actual numbers—your CRM, your P&Ls, your true cost per booked job—because that’s what we’d want if it were still our business on the line. We call this approach Ownership Perspective Marketing, and it’s the foundation of everything we build.
Hear directly from our clients about their experience, the results we delivered, and how our solutions helped their businesses grow.
Your strategic roadmap to scalable, profitable growth — a deep-dive audit of your past three years, turned into a custom-tailored plan.
We start where an owner would start: your real financials and your real performance data. No guesswork, no assumptions borrowed from another industry.
The audit becomes a clear, data-driven roadmap that allocates your budget with precision and focuses spend on your highest-ROI opportunities — built on your business, not a template built for someone else’s.
Growth isn’t a one-time deliverable. We roll up our sleeves alongside your team and keep the plan on track as your business — and the market — keeps moving.
Hero’s exclusive, proprietary tool that monitors your marketing spend, measures ROI in real time, and keeps your growth strategy on track month after month — so the plan doesn’t gather dust after the audit ends.
“We hold a strong commitment to customer-centric values, emphasizing enduring relationships founded on trust, transparent data practices, and tangible results. Schedule your discovery call today and let’s chart a courageous course for your business towards an even brighter future.”
– Josh Cates
Hero Marketing Founder
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
