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Unlocking your business’ full potential can be a daunting task, but with the help of Hero Marketing Agency and our GBP management service, you can easily showcase your products and services to a wider audience.
Google Business Profile (GBP), formerly known as Google My Business, is a free tool provided by Google that allows businesses and organizations to manage their online presence across various Google platforms, including Google Search and Google Maps.
It serves as a centralized hub where businesses can provide accurate and up-to-date information to customers, interact with their audience, and monitor their online reputation.
Some key features and benefits of a Google Business Profile include:
Businesses can provide essential details such as their name, address, phone number, website, business hours, and categories to help customers find and contact them easily.
By creating a Google Business Profile, businesses ensure that their location appears accurately on Google Maps, making it easier for customers to locate them and get directions.
Customers can leave reviews and ratings for businesses, providing valuable feedback that can help other potential customers make informed decisions. Business owners can respond to reviews to engage with their audience and address any concerns or feedback.
Businesses can showcase their products, services, and premises by uploading photos and videos to their Google Business Profile. Visual content can help attract and engage potential customers and give them a better sense of what the business has to offer.
Google Business Profile allows businesses to create posts and updates to share news, promotions, events, and other relevant information with their audience directly on Google Search and Maps.
Google provides businesses with valuable insights and analytics about how customers find and interact with their profile, including information on views, clicks, and customer actions. This data can help businesses understand their audience better and make informed decisions to improve their online presence.
A Google Business Profile (formerly known as Google My Business) page is crucial for businesses for several reasons:
Hiring a Google Business Profile Manager can be beneficial for businesses, especially those that lack the time, expertise, or resources to manage their profiles effectively. Here’s why it’s a good idea:
A Google Business Profile Manager is experienced in optimizing and managing business profiles on Google. They understand the best practices for maximizing visibility, engagement, and conversions on the platform.
Managing a Google Business Profile can be time-consuming, especially for busy business owners or marketing teams. Hiring a manager allows you to focus on other core aspects of your business while ensuring that your profile receives the attention it deserves.
A dedicated manager can ensure that your business profile is consistently updated with accurate information, high-quality images, and engaging content. This consistency helps maintain your brand image and reputation across Google's platforms.
A Google Business Profile Manager can continuously optimize your profile to improve its performance in search results and attract more customers. They can implement SEO strategies, analyze data, and make informed adjustments to enhance your profile's effectiveness.
Having a manager in charge of your Google Business Profile means that there is someone actively engaging with customers, responding to reviews, and addressing inquiries in a timely and professional manner. This level of customer interaction can strengthen your brand's relationship with its audience.
At Hero Marketing Agency, we specialize in helping businesses maximize their online presence through our Google Business Profile Management service. Our dedicated team of digital experts specializes in GBP management and local citation listings.
We take the reins, posting weekly on your behalf and enhancing your local presence to ensure your business stands out amidst the competition.
Getting your business to show up in the right search results isn’t as easy as it used to be. To ensure your business listing is being found by potential customers, you need to have a well-rounded Google Business Profile and local citation management strategy.
This is especially important for small businesses who can create a business profile to compete with national brands. The competition is fierce, and if you’re not paying attention, your business could easily be overlooked.
When paired with our Review and Reputation Management services, the results speak for themselves, instilling confidence in your customers that you’re the best choice for their needs.
Our team also provides monthly reports and updates on your profile’s performance, allowing you to track progress and make informed decisions for your business.
Having a Google Business Profile increases your local search visibility on Google, helps customers find and contact you easily, and enhances your online credibility.
You can optimize your profile by providing accurate information, uploading high-quality photos, posting regular updates, and encouraging and responding to customer reviews.
Yes, Google Business Profile is suitable for businesses of all sizes and industries, including retail stores, construction companies, healthcare, golf courses, home service providers, and more.
Yes, you can respond to customer reviews to engage with your audience, address feedback, and maintain a positive online reputation.
Yes, Google provides insights and analytics that allow you to track metrics such as views, clicks, and customer actions on your profile. Utilizing an optimized CRM system can also give you a deeper understanding of how customers are engaging with your business through your Google Business Profile.
Overall, having a well-managed Google Business Profile is crucial for businesses in today’s digital landscape. It not only helps attract more customers but also enhances your online reputation and credibility, making it an essential tool for any business looking to succeed in today’s digital world.
With the help of Hero Marketing Agency as your Google Business Profile Manager, businesses can maximize the potential of their profile and reap its benefits without having to dedicate significant time and resources towards its management.
With our expertise and dedication, you can rest assured that your profile is in good hands while you focus on running and growing your business. Call now for a free evaluation of your Google Business Profile and to set up a strategy meeting.
As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.
His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.
Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.
Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.
In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.
I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.
Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.
She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.
Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.
Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.
Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.
She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.
At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.
A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.
She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.
Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.
Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.
As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.
In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.
Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.