5 Star Rated Company

Hero Marketing Agency In-Bound Link Strategy

By Bob Cates
Hero Marketing Agency
bob@marketlikeahero.com | 830-388-9749

 

Executive Summary
Link-building remains one of the most powerful and essential components of a successful SEO strategy. At Hero Marketing Agency, we specialize in delivering high-quality, niche-relevant backlinks that enhance online visibility and drive measurable results. Our in-bound link strategy combines customized outreach, high-authority content creation, and strategic link insertions—all built on ethical, white-hat practices. By focusing exclusively on reputable websites within our clients’ industries, we ensure that each backlink strengthens domain authority, boosts search engine rankings, and generates sustainable, long-term growth.

Why Link Building Matters: A Strategic Approach to Boosting Online Visibility

It’s a common challenge for entrepreneurs, website owners, and digital marketers: how can you enhance online visibility and attract more visitors? The most effective solution lies in your overall SEO efforts, with a strong emphasis on link-building strategies.

At Hero Marketing Agency, a customized link-building strategy is one of our top priorities for improving our clients’ online presence. We do not use “link farms” and only acquire links from domains within your niche and with high domain authority.

Link building is the process of acquiring hyperlinks from other websites to your own. These links act as a vote of confidence for your website’s content, signaling to search engines that your website is credible and valuable. However, the wrong type of links (toxic links) can actually harm your search rankings and online reputation.

To ensure the links we build for our clients are of high quality, we follow a thorough process that includes:

  • Researching websites within our client’s niche: We aim to acquire links from relevant and authoritative domains to boost our client’s credibility in their particular industry.
  • Creating valuable content: We believe that high-quality content is critical to attracting natural backlinks. Our team of experienced writers and content creators develop informative and engaging articles, infographics, and other types of media that can easily earn backlinks from other websites.
  • Outreach and relationship building: Once we have identified potential websites to acquire links from, we reach out to them through personalized emails or social media messages.

Hero Marketing Agency employees two inbound link strategies.

Link Outreach 

Link outreach is a great strategy for earning high-quality links. We only target high-quality websites in your industry niche that are interested in publishing new content and create a 500 – 1,000-word piece of valuable content with your link included. With this strategy, everyone wins: The publisher gets a piece of quality content to add to their site, and you get a high-quality, in-content link back to your site!

Link Insertions 

Link Insertions are one of the best strategies for earning high-quality links. We work with high-quality websites in your industry niche to add a link back to your site within existing content on their site. This existing content is already ranking on Google Search, so the impact of these links is more immediate. This strategy is highly effective because it ensures that the links are relevant and contextual, making them more valuable in the eyes of search engines.

Search engines use these links as one of their criteria for ranking websites in search results. The more high-quality backlinks a website has, the better its chances of ranking higher in search engine results pages (SERPs). Therefore, link building is crucial in improving a website’s SEO performance.

Our team stays up to date with the latest SEO trends and algorithm updates to ensure our link-building efforts align with best practices and provide long-term benefits for our clients.

Overall, an effective link-building strategy can greatly improve your website’s online visibility and drive more targeted traffic. At Hero Marketing Agency, we understand the importance of high-quality links and continuously strive to acquire them for our clients through ethical and proven methods. With our link-building techniques, we can help you achieve higher search rankings and ultimately, grow your business.

Conclusion
A well-executed link-building strategy is not just about quantity—it’s about quality, relevance, and trust. At Hero Marketing Agency, we take a strategic, content-driven approach to building high-value inbound links that align with your brand and business goals. Whether through personalized outreach or contextual link insertions, our methods are designed to deliver lasting SEO benefits while adhering to search engine best practices. Partner with Hero Marketing Agency to unlock the full potential of inbound link strategies and elevate your online presence in a competitive digital landscape.

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Meet the Author

Bob Cates

Bob Cates

Co-Founding Principal and Chief Financial Officer

Bob Cates is the Co-Founding Principal and Chief Financial Officer of Hero Marketing Agency, where he brings over four decades of entrepreneurial leadership and financial expertise. With a degree in Accounting from the University of North Texas and experience as a CPA and Audit Supervisor for the State of Texas, Bob has built and led successful businesses across industries, including oil and gas, healthcare, publishing, e-commerce, and digital marketing.

At Hero, Bob provides strategic oversight on financial planning, business development, and digital strategy, combining analytical precision with marketing insight to help clients grow with confidence. His deep background in auditing and operations enables him to make data-driven decisions that align with clients’ long-term goals.

In addition to his role at Hero, Bob serves on the Planning and Zoning Commission in Boerne, Texas, where he and his wife of 51 years live part-time. When he’s not advising clients or crunching data, Bob enjoys working on his small Texas Hill Country ranch, hunting, hiking, and exploring the outdoors – but his greatest joy comes from spending quality time with his two amazing granddaughters, who inspire him daily.

Kurt Cannarella

Director of Paid Media

As veteran of the NYC & Dallas Advertising Agencies, Kurt has managed paid media for many of the top brands within the country including DIRECTV, Charles Schwab, Ralph Lauren, and the NBA.

His focus involves designing a fully integrated paid media strategy tailored to each business’s goals and objectives. After moving on from the larger Ad Agencies, Kurt shifted his focus on aiding small and mid-sized brands craft their integrated paid media strategy. Outside of his paid media interests, Kurt spends his time rooting for his beloved NY Mets as well as traveling with his wife Lauren and two daughters Chloe & Camille.

Our clients at Hero Marketing Agency consistently praise Kurt for his high-touch communication style, thoroughness, integrated media knowledge, and his strategic approach.

Josh Cates

Chief Executive Officer & Founding Principal

Throughout my 25-year career as a multifaceted and data-driven entrepreneur and senior marketing executive, I have amassed a wealth of business knowledge by starting up five companies, three of which were successfully acquired. In addition, I have consulted in over 70 industries, giving me a unique and multidimensional perspective on business growth and development.

In my current role as Founder and CEO of Hero Marketing Agency, I understand the importance of strong relationships—our agency exists to help companies achieve transformational long-term success. I have a deep passion for working directly with organizations to realize real marketing returns and provide the best and most strategic services available.

I carry a DoD Top Secret Clearance, effective 17 April 2020, received a nomination for the Colorado Springs Advertising ICON award, recipient of multiple ADDY awards, and was honored to be nominated for Businessman of the Year by the Greater Boerne Chamber of Commerce.

Joanna Brown

Creative Director

Joanna is a creative director, an art director, and a designer with 20+ years of experience delivering world-class creative content. Her career has taken her from London (UK) to New York City, then down to the heart of Texas with her family.

She is a creative leader with proven strategic thinking, problem-solving, effective communication, and management knowledge who forges meaningful connections with internal and client teams. In her role with Hero Marketing Agency, Joanna collaborates with brands, content makers, and storytellers to formulate and bring to life the creative vision through compelling human-centered, results-driven user experiences.

Joanna has worked with various startups to global giants, including J.P. Morgan Chase, Google, Unilever, and Norwegian Cruise Line.

Heather Short-Davis

Client Strategist

Imagine it’s 2001, and you have a new, yet heavy, phone in your hand with the latest technology— get ready to be in awe — it has a single-color display! Instead of black text on a gray background, you get to look at black text on a blue background.

Yes, it sounds underwhelming, but that’s what level of tech we were excited about. It’s the same year wireless phone providers began to connect networks for text messaging. And it’s the same year Heather entered the marketing workforce.

She has had the benefit of experiencing first-hand the evolution and digitization of marketing tactics. From oil & gas to technology transfer, no industry has been left untouched from the vast increase in data now available at our business fingertips. As a data-driven marketer, Heather has not only an appreciation for, but also a solid understanding of tracking and analyzing data to devise strategies and evaluate performance.

At Hero Marketing Agency Heather collaborates with clients to help them achieve a sound strategy for marketing. First to define and distill their goals. Then to develop strategies for goal achievement, articulating objectives, tactics, and success metrics. Great strategists are dynamic storytellers who have the ability to make the incredibly complex feel simple.

A native Texan, Heather has recently moved back to Texas after 14 years in Northern Indiana. She graduated with a double major in marketing and advertising from Indiana University South Bend with scholarship awards. Her collegiate career began at the University of Texas at Austin, but life and her husband took their adventure north.

She is happy to be back in central Texas where they are close to family and do not need a snow blower in the garage. She enjoys emerging technologies and new consumer electronics. An avid runner, some of her best creative ideas have happened mid-run.

Bob Cates

Chief Financial Officer & Co-Founding Principal

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.

Bob Cates

CFO & Vision Behind Hero Marketing Agency

Bob has always been an entrepreneur. He will tell you he has lived the American dream, starting and running his own businesses, which have included oil and natural gas exploration, healthcare, publishing, consumer electronics, e-commerce, franchise operations and marketing agency.

Graduating from the University of North Texas with an accounting degree, Bob received his CPA while an Audit Supervisor for the State of Texas. In 1983 Bob started his first business, an independent oil and gas exploration company, which he operated until 2007.

As the Co-Founder of Hero Marketing Agency, Bob is an invaluable part of the brand, and his talents expand beyond his dynamic abilities with projections and figures. Bob sits on the board and counsels on all matters relating to the brand’s financial well-being, in addition to consulting and handling the business management side for clients of Hero Marketing Agency.

In 2018 Bob added the title Director of Digital Strategy to his name, where his background in auditing and time as a CPA migrate perfectly to crunching data and making clear sense of the ever-changing world of digital strategy for Hero Marketing Agency clients.

Splitting time between Colorado and the Texas Hill Country, Bob is married to his high-school sweetheart of 51 years and loves volunteering in his hometown, where he serves on Boerne’s Planning and Zoning Commission. He also loves exploring the outdoors, bow hunting, cycling, and hiking.